Article

Adeyeye, Mercy, Abubakar, Yazid Abdullahi and Mitra, Jay (2015) Informal knowledge institutions and market innovation by knowledge-intensive businesses. Nigerian Journal of Technological Research, 10(2), pp. 43-48. ISSN (print) 0795-5111

Anderson, Mark and Martins da Silva, Peter (2015) Evaluations of co-brands: a two-country comparison. Expert Journal of Marketing, 3(2), pp. 51-61. ISSN (online) 2344-6773

Anderson, Mark (2015) Examining the impact of add-on product features as an inferential cue. Journal of Accounting & Marketing, 4(1), ISSN (online) 2168-9601

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context. Journal of Marketing Management, 31(9-10), pp. 1018-1039. ISSN (print) 0267-257X

Comi, Alice, Lurati, Francesco and Zamparini, Alessandra (2015) Green alliances: how does ecophilosophy shape the strategies of environmental organizations? VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 26(4), pp. 1288-1313. ISSN (print) 0957-8765

Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2015) The role of perceived value in vertical brand extensions of luxury and premium brands. Journal of Marketing Management, 31(7-8), pp. 881-913. ISSN (print) 0267-257X

East, Robert, Uncles, Mark, Romaniuk, Jenni and Dall'Olmo Riley, Francesca (2015) Factors associated with the production of word of mouth. International Journal of Market Research, 57(3), pp. 439-458. ISSN (print) 1470-7853

Felzensztein, Christian, Ciravegna, Luciano, Robson, Paul and Amorós, José Ernesto (2015) Networks, entrepreneurial orientation, and internationalization scope: evidence from Chilean small and medium enterprises. Journal of Small Business Management, 53(S1), pp. 145-160. ISSN (print) 0047-2778

Galan Ladero, M. Mercedes, Galera Casquet, Clementina and Singh, Jaywant (2015) Understanding factors influencing consumer attitudes toward cause-related marketing. International Journal of Nonprofit and Voluntary Sector Marketing, 20(1), pp. 52-70. ISSN (print) 1465-4520

Geldes, Cristian, Felzensztein, Christian, Turkina, Ekaterina and Durand, Aurélia (2015) How does proximity affect interfirm marketing cooperation? a study of an agribusiness cluster. Journal of Business Research, 68(2), pp. 263-272. ISSN (print) 0148-2963

Kottasz, Rita (2015) Understanding the cultural consumption of a new wave of immigrants: the case of the South Korean community in South West London. International Journal of Nonprofit and Voluntary Sector Marketing, 20(2), pp. 100-121. ISSN (print) 1465-4520

Little, Cedric, Felzensztein, Christian, Gimmon, Eli and Muñoz, Pablo (2015) The business management of the Chilean salmon farming industry. Marine Policy, 54, pp. 108-117. ISSN (print) 0308-597X

Ott, Ursula F. (2015) Repeated moral hazard in international joint ventures : inter-temporal culturally sensitive incentive schemes for hidden action. Research in International Business and Finance, 35, pp. 166-179. ISSN (print) 0275-5319

Pitsakis, Konstantinos, Souitaris, Vangelis and Nicolaou, Nicos (2015) The peripheral halo effect: do academic spinoffs influence universities' research income? Journal of Management Studies, 52(3), pp. 321-353. ISSN (print) 0022-2380

Sakellariou, Evdokia and Theodoridis, Prokopis (2015) Μάρκετινγκ: Δαπάνη ή Προστιθέμενη Αξία στην Επιχείρηση εν Καιρώ Κρίσης; 1ο Βαρόμετρο Μάρκετινγκ» – Αναμενόμενα και Παράδοξα [= 1st barometer of marketing marketing : expense or value added to business in times of crisis?]. Marketing Week,

Shi, Jin and Au-Yeung, Amelia Yuen Shan (2015) An innovation perspective on Chinese retailers' competitive advantage. The International Review of Retail, Distribution and Consumer Research, 25(2), pp. 120-144. ISSN (print) 0959-3969

Shukla, Paurav, Singh, Jaywant and Banerjee, Madhumita (2015) They are not all same: variations in Asian consumers' value perceptions of luxury brands. Marketing Letters, 26(3), pp. 265-278. ISSN (print) 0923-0645

Simoes, Claudia, Singh, Jaywant and Perin, Marcelo G. (2015) Corporate brand expressions in business-to-business companies’ websites : evidence from Brazil and India. Industrial Marketing Management, 51, pp. 59-68. ISSN (print) 0019-8501

Stone, Merlin, Machtynger, Liz and Machtynger, Jon (2015) Managing customer insight creatively through storytelling. Journal of Direct, Data and Digital Marketing Practice, 17(2), pp. 77-83. ISSN (print) 1746-0166

Vecchiato, Riccardo (2015) Creating value through foresight : first mover advantages and strategic agility. Technological Forecasting and Social Change, 101, pp. 25-36. ISSN (print) 0040-1625

Vecchiato, Riccardo (2015) Strategic planning and organizational flexibility in turbulent environments. Foresight, 17(3), pp. 257-273. ISSN (print) 1463-6689

Wason, Hilary and Charlton, Nathalie (2015) How positioning strategies affect co-branding outcomes. Cogent Business & Management, 2, p. 1092192. ISSN (online) 2331-1975

Book Section

Comi, Alice and Eppler, Martin J. (2015) Building strategic alliances in new and small ventures : a review of literature and integrative framework. In: Das, T.K, (ed.) Strategic alliances for SME development. Charlotte, NC, U.S. : Information Age Publishing Inc. pp. 61-94. (Research in Strategic Alliances) ISBN 9781681231792

Ott, Ursula F. (2015) Dynamic contracting scenarios in international strategic alliances: inter-temporal culturally sensitive incentive schemes. In: Larimo, Jorma , Nummela, Niina and Mainela, Tuija, (eds.) Handbook on international alliance and network research. Cheltenham, U.K. : Edward Elgar Publishing Limited. pp. 243-270. (Research Handbooks in Business and Management Series) ISBN 9781783475476

Pierrakis, Yannis (2015) Public policies and public programs with a regional impact in promoting entrepreneurship: the case study of government backed venture capital schemes in the UK. In: Carvalho, Luisa, (ed.) Handbook of research on entrepreneurial success and its impact on regional development. Hershey, U.S. : IGI Global. pp. 122-150. ISBN 9781466695672

Singh, Jaywant and Crisafulli, Benedetta (2015) Customer responses to service failure and recovery experiences. In: Sahadev, Sunil , Purani, Keyoor and Malhotra, Neeru, (eds.) Boundary spanning elements and the marketing function in organizations: concepts and empirical studies. Cham, Switzerland : Springer International Publishing AG. pp. 117-135. ISBN 9783319134390

Conference or Workshop Item

Abubakar, Yazid Abdullahi (2015) Does International Knowledge influence SME Innovation in Least Developed Countries (LDCs)? In: 14th IEF Conference, Entrepreneurial Institutions and the Entrepreneurial Society: Creating an Inclusive Agenda for Opportunity Creation; 16-18 Sep 2015, Cape Town, South Africa. ISSN (print) 2070-6944 (Unpublished)

Anderson, Deborah, Bohn, Sarah and Harris, Patricia (2015) Embedding employability in the postgraduate curriculum. In: Festival of Learning 2015; 12-16 Jan 2015, Kingston Upon Thames, U.K.. (Unpublished)

Anderson, Deborah, Wason, Hilary and Charlton, Nathalie (2015) Employer insights: instigating student-led career guidance. In: 4th Learning, Teaching and Student Experience (LTSE) Conference 2015; 28-29 Apr 2015, York, U.K.. (Unpublished)

Anderson, Deborah (2015) “Employer insights”: enhancing employability in marketing education. In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Anderson, Deborah and Passera, Mark (2015) “Experts and Novices” up-dated: introducing the mini conference. In: Festival of Learning 2015; 12-16 Jan 2015, Kingston Upon Thames, U.K.. (Unpublished)

Anderson, Deborah, Lees, Becky and Avery, Barry (2015) Reviewing the literature using the Thematic Analysis Grid. In: 14th European Conference on Research Methodology (ECRM) for Business and Management Studies; 11-12 Jun 2015, Valletta, Malta. ISSN (print) 2049-0968 ISBN 9781910810118

Anderson, Deborah, Lees, Rebecca and Wason, Hilary (2015) "Tagging" the literature with the Thematic Analysis Grid: a tool to facilitate collaborative research. In: Society for Research into Higher Education (SRHE) Annual Research Conference 2015; 9-11 Dec 2015, Newport, U.K.. (Unpublished)

Anderson, Deborah, Lees, Becky and Avery, Barry (2015) The Thematic Analysis Grid: a strategy for successful literature review writing. In: Festival of Learning 2015; 12-16 Jan 2015, Kingston Upon Thames, U.K.. (Unpublished)

Anderson, Deborah and Lees, Rebecca (2015) The power of the one-pager : a simple idea for effective, informal formative assessment. In: 5th Assessment in Higher Education Conference (AHEC); 24-25 Jun 2015, Birmingham, U.K.. (Unpublished)

Annan-Diab, Fatima, Jensen, Barbara and Seppala, Nina (2015) Enhancement of customer value : the role of corporate social responsibility initiatives in the European telecommunications industry. In: 42nd Annual Conference of the Academy of International Business UK & Ireland Chapter (AIB-UKI); 16-18 Apr 2015, Manchester, U.K.. (Unpublished)

Avery, Barry, Anderson, Deborah and Passera, Mark (2015) Social capital: a framework for innovative learning and teaching? In: Society for Research into Higher Education (SRHE) Annual Research Conference 2015; 9-11 Dec 2015, Newport, U.K.. (Unpublished)

Bennett, Roger, Shaw, Steve and Kottasz, Rita (2015) Factors contributing to the success (or failure) of collaborative projects involving artists and heritage venues. In: 13th International Conference on Arts and Cultural Management (AIMAC 2015); 28 Jun - 01 Jul 2015, Aix-en-Provence, France. (Unpublished)

Boatswain, M.L., Kalafatis, S.P. and Hand, C. (2015) Examining the decoy effects in brand positioning. In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Outcomes of articulating word of mouth: a review and synthesis of the literature. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland.

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Understanding the boomerang effect of articulating word of mouth on the communicator’s own commitment and loyalty. In: 44th European Marketing Academy (EMAC) Annual Conference: Collaboration in Research; 26-29 May 2015, Leuven, Belgium. (Unpublished)

Crisafulli, Benedetta, Singh, Jaywant and Dall'Olmo Riley, Francesca (2015) Guarantee policies and employee behaviour as signals of service recovery fairness. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland. ISBN 9781905952649

East, Robert and Lomax, Wendy (2015) Different strokes for different products : comparison of triggers of word-of-mouth between consumer durables and services. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland. ISBN 9781905952649

Ellsworth Beaumont, C. (2015) A visual approach to improve early detection and patient reporting. In: 14th St. Gallen International Breast Cancer Conference Primary Therapy of Early Breast Cancer; 18-21 Mar 2015, Vienna, Austria.

Favato, Giampiero and Vecchiato, Riccardo (2015) Embedding real options in scenario planning : a new methodological approach. In: Scenario 2015 : Improving Scenario Methodology : Theory and Practice; 14 - 15 Dec 2015, Coventry, U.K.. (Unpublished)

Hand, Chris (2015) Comparing purchase patterns in online and offline gambling. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland. ISBN 9781905952649

Jensen, Barbara, Annan-Diab, Fatima and Pitsakis, Konstantinos (2015) How to add value by implementing corporate social responsibility into business strategy? In: European Academy of Management (EURAM) Annual Conference 2015: Uncertainty is a Great Opportunity; 17-20 Jun 2015, Warsaw, Poland. (Unpublished)

Lees, Rebecca, Anderson, Deborah and Avery, Barry (2015) Student conceptions of employability : a phenomenographic study. In: 14th European Conference on Research Methodology (ECRM) for Business and Management Studies; 11-12 Jun 2015, Valletta, Malta. ISSN (print) 2049-0968 ISBN 9781910810118

Lees, Rebecca, Anderson, Deborah and Avery, Barry (2015) Student conceptions of employability: a phenomenographic study. In: Festival of Learning 2015; 12-16 Jan 2015, Kingston Upon Thames, U.K.. (Unpublished)

Mador, Martha (2015) Playing games to learn enterprise. In: HEEG Annual Conference 2015; 11 - 12 Jun 2015, Southampton, U.K.. (Unpublished)

Ott, Ursula F. and Kimura, Yuko (2015) Opening up the black box of negotiations in multinational enterprises: a set theoretic analysis of international negotiations in a Japanese MNE. In: 5th Global Innovation and Knowledge Academy (GIKA) Conference 2015: New Knowledge Impacts on Designing Implementable Innovative Realities; 13-16 Jul 2015, Valencia, Spain. (Unpublished)

Ott, Ursula F., Williams, David, Staley, Lee and Saker, James (2015) Termination in international joint ventures of the automotive industry: a set theoretic and fuzzy set qualitative comparative analysis. In: 5th Global Innovation and Knowledge Academy (GIKA) Conference 2015: New Knowledge Impacts on Designing Implementable Innovative Realities; 13-16 Jul 2015, Valencia, Spain. (Unpublished)

Pierrakis, Yannis (2015) Publicly backed venture capital funds and business innovation: empirical analysis of venture capital backed firms in the UK regions. In: European Academy of Management (EURAM) Annual Conference 2015: Uncertainty is a Great Opportunity; 17-20 Jun 2015, Warsaw, Poland. (Unpublished)

Riley, Debra and Anderson, Mark (2015) The impact of music pleasantness and fit on advertising attitudes for low and high involvement consumers. In: Marketing and Business Development (MBD) International Conference 2015; 25-27 Jun 2015, Bucharest, Romania. ISSN (online) 2344-5130

Riley, Debra, Martins da Silva, Peter and Behr, Sabrina (2015) The impact of packaging design on health product perceptions. In: Marketing and Business Development (MBD) International Conference 2015; 25-27 Jun 2015, Bucharest, Romania. ISSN (online) 2344-5130

Robinson, Helen, Harris, Patricia and Dall'Olmo Riley, Francesca (2015) Consumers' purchase behaviour, motivations and perceptions in the UK grocery sector: a multi-channel shopping experience. In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Robinson, Helen (2015) The magic in media multitasking : towards a deeper understanding of the behavioural phenomenon of multiple media use. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 07 - 09 Jul 2015, Limerick, Ireland.

Russell, Daniel J., Avery, Barry, Southall, Jane and Wason, Hilary (2015) Addressing transition to university by using collaboration in assessment. In: Society for Research into Higher Education (SRHE) Annual Research Conference 2015; 9-11 Dec 2015, Newport, U.K.. (Unpublished)

Sakellariou, Evy, Karantinou, Kalipso and Goffin, Keith (2015) Magic moments : when customer insights emerge. In: 22nd Innovation and Product Development Management Conference (IPDMC) : “Improving Competitiveness with Innovation and Product Development”; 14 - 16 Jun 2015, Copenhagen, Denmark.

Shukla, Paurav, Singh, Jaywant and Banerjee, Madhumita (2015) Marketing luxury brands across Asian markets: an investigation of consumer luxury value perceptions in China, India and Indonesia. In: American Marketing Association (AMA) 2015 Winter Marketing Educators' Conference: Marketing in a Global, Digital and Connected World; 13-15 Feb 2015, San Antonio, U.S..

Shukla, Paurav and Singh, Jaywant (2015) What makes them commit? Examining customer commitment to luxury brands across emerging markets. In: American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data; 26-28 Feb 2016, Las Vegas, U.S..

Simoes, Claudia, Perin, Marcelo and Singh, Jaywant (2015) Corporate brand representations in B2B companies’ websites. In: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing; 14-18 Jul 2015, Bari, Italy.

Simoes, Claudia and Singh, Jaywant (2015) Managerial perspectives on B2B corporate brand management: preliminary insights from UK businesses. In: British Academy of Management (BAM) Conference 2015: The Value of Pluralism in Advancing Management Research, Education and Practice; 08-10 Sep 2015, Portsmouth, U.K..

Singh, Jaywant and Shukla, Paurav (2015) Creative in-store packaging cues: are consumers noticing? In: American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data; 26-28 Feb 2016, Las Vegas, U.S..

Singh, Jaywant, Crisafulli, Benedetta and Roy, Sanjit K (2015) Customer coping behaviour during health service failures: the role of self-efficacy and failure severity. In: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing; 14-18 Jul 2015, Bari, Italy.

Singh, Jaywant, Banerjee, Madhumita and Shukla, Paurav (2015) I am really attached to my brand!: understanding customer commitment to luxury brands in Thailand. In: The Spaces of Luxury: Places, Spaces and Geographies from the Renaissance to the Present; 5-7 Feb 2015, London, U.K..

Singh, Jaywant and Simoes, Claudia (2015) The impact of digital corporate branding on consumer - company identification. In: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing; 14-18 Jul 2015, Bari, Italy.

Wason, Hilary and Charlton, Nathalie (2015) Marketing downloads: a comparison of two assessment methods. In: Festival of Learning 2015; 12-16 Jan 2015, Kingston Upon Thames, U.K.. (Unpublished)

Wason, Hilary (2015) Marketing downloads: a student led teaching innovation. In: Researching, Advancing & Inspiring Student Engagement (RAISE) Conference 2015: Student Engagement: Inspiring Innovation; 10-11 Sep 2015, Nottingham, U.K.. (Unpublished)

Wason, Hilary, Charlton, Nathalie and Anderson, Deborah (2015) Marketing downloads: a student-centred learning and assessment innovation. In: 5th Assessment in Higher Education Conference (AHEC); 24-25 Jun 2015, Birmingham, U.K.. (Unpublished)

Wason, Hilary, Lees, Rebecca and Anderson, Deborah (2015) Mind the gap : developing self-efficacy amongst 1st year students during transition to higher education (work in progress). In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Wason, Hilary, Charlton, Nathalie and Lees, Rebecca (2015) Mind the gap: developing student confidence during transition. In: 14th European Conference on Research Methodology (ECRM) for Business and Management Studies; 11-12 Jun 2015, Valletta, Malta. ISSN (print) 2049-0968 ISBN 9781910810118

Xue, Tao, Xiao, Sarah Hong and Iyer, Gopalkrishnan (2015) Psychological distance in cause-related product buying decisions: a scenario based investigation. In: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing; 14-18 Jul 2015, Bari, Italy.

Monograph

Sargeant, Adrian, Eisenstein, Amy and Kottasz, Rita (2015) Major gift fundraising: unlocking the potential for your nonprofit. (Technical Report) Plymouth, U.K. : Sustainable Philanthropy with Plymouth University. 12 p.

Thesis

Boatswain, Marvyn L. (2015) Decoy effects in brand positioning. (PhD thesis), Kingston University, .

Database or Web Resource

Banerjee, Madhumita, Singh, Jaywant and Shukla, Paurav (2015) They are not all same: how Asian luxury consumers engage with luxury brands.

Tongwaranan, Tanyatorn [Interviewer] and Singh, Jaywant [Interviewee] (2015) Luxurious insights.