Book Section

Xue, Melanie and Singh, Jaywant (2019) Cross-cultural consumer responses to cause-related marketing : theoretical insights and future research. In: Leonidou, L.C. , Katsikeas, C.S. , Samiee, S. and Leonidou, C.N., (eds.) Socially-responsible international business : critical issues and the way forward. Cheltenham, U.K. : Edward Elgar. (In Press)

Conference or Workshop Item

Chawdhary, Rahul, Quamina, La Toya and Xue, Melanie (2024) Luxury beyond labels : investigating the effectiveness of co-branding vs brand extension in transforming fashion houses into hospitality brands. In: 53rd European Marketing Academy (EMAC) Annual Conference 2024; 28-31 May 2024, Bucharest, Romania. (Unpublished)

Crisafulli, Benedetta, Singh, Jaywant, Quamina, La Toya and Xue, Melanie (2018) Retrieving corporate reputation following a crisis : the impact of online communications and affective displays on consumers. In: The 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR2018); 02-03 Sep 2018, Calabria, Italy. (Unpublished)

Singh, Jaywant, Quamina, La Toya and Xue, Melanie (2017) ' 10 million followers and counting ': how digital brand alliances between online influencers and brands impact consumer value perceptions. In: 45th Academy of Marketing Science (AMS) Annual Conference; 24 - 26 May 2017, Coronado Island, U.S..

Xue, Melanie, Singh, Jaywant and Farashah, Ali Dehghanpur (2017) ‘Rising by sin’: consumer evaluation of social cause-brand alliances in stigmatised and non-stigmatised industries. In: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World; 17-19 Feb 2017, Orlando, Florida, U.S..

Xue, Tao, Xiao, Sarah Hong and Iyer, Gopalkrishnan (2015) Psychological distance in cause-related product buying decisions: a scenario based investigation. In: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing; 14-18 Jul 2015, Bari, Italy.

Xue, Tao and Xiao, Sarah (2014) Beyond helping: the role of psychological distance in cause-related product buying decisions. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533