Article

Quamina, L.T., Xue, M. and Chawdhary, R. (2023) Co-branding as a masstige strategy for luxury brands : desirable or not? Journal of Business Research, 158, p. 113704. ISSN (print) 0148-2963

Book Section

Singh, Jaywant, Quamina, La Toya and Kalafatis, Stavros P. (2016) Strategic brand alliances : research advances and practical applications. In: Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, (eds.) The Routledge companion to contemporary brand management. Abingdon, U.K. : Routledge. pp. 120-135. ISBN 9780415747905

Conference or Workshop Item

Chawdhary, Rahul, Quamina, La Toya and Xue, Melanie (2024) Luxury beyond labels : investigating the effectiveness of co-branding vs brand extension in transforming fashion houses into hospitality brands. In: 53rd European Marketing Academy (EMAC) Annual Conference 2024; 28-31 May 2024, Bucharest, Romania. (Unpublished)

Crisafulli, Benedetta, Singh, Jaywant, Quamina, La Toya and Xue, Melanie (2018) Retrieving corporate reputation following a crisis : the impact of online communications and affective displays on consumers. In: The 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR2018); 02-03 Sep 2018, Calabria, Italy. (Unpublished)

Singh, Jaywant, Quamina, La Toya and Xue, Melanie (2017) ' 10 million followers and counting ': how digital brand alliances between online influencers and brands impact consumer value perceptions. In: 45th Academy of Marketing Science (AMS) Annual Conference; 24 - 26 May 2017, Coronado Island, U.S..

Singh, Jaywant, Quamina, La Toya and Kalafatis, Stavros (2016) 'Under a cloud' : the impact of corporate reputation harm on brand equity and consumer value perceptions. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.

Singh, Jaywant, Dall'Olmo Riley, Francesca and Quamina, La Toya (2016) 'Brands that do not do good': the impact of corporate reputation harm on brand equity and consumer value perceptions. In: 11th Global Brand Conference: Brands that do Good; 27-29 Apr 2016, Bradford, U.K..