Number of items: 7.
Chawdhary, Rahul, Quamina, La Toya and Xue, Melanie
(2024)
Luxury beyond labels : investigating the effectiveness of co-branding vs brand extension in transforming fashion houses into hospitality brands.
In: 53rd European Marketing Academy (EMAC) Annual Conference 2024;
28-31 May 2024, Bucharest, Romania.
(Unpublished)
Quamina, L.T., Xue, M. and Chawdhary, R.
(2023)
Co-branding as a masstige strategy for luxury brands : desirable or not?
Journal of Business Research, 158,
p. 113704.
ISSN (print) 0148-2963
Crisafulli, Benedetta, Singh, Jaywant, Quamina, La Toya and Xue, Melanie
(2018)
Retrieving corporate reputation following a crisis : the impact of online communications and affective displays on consumers.
In: The 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR2018);
02-03 Sep 2018, Calabria, Italy.
(Unpublished)
Singh, Jaywant, Quamina, La Toya and Xue, Melanie
(2017)
' 10 million followers and counting ': how digital brand alliances between online influencers and brands impact consumer value perceptions.
In: 45th Academy of Marketing Science (AMS) Annual Conference;
24 - 26 May 2017, Coronado Island, U.S..
Singh, Jaywant, Quamina, La Toya and Kalafatis, Stavros P.
(2016)
Strategic brand alliances : research advances and practical applications.
In: Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, (eds.)
The Routledge companion to contemporary brand management.
Abingdon, U.K. : Routledge.
pp. 120-135.
ISBN 9780415747905
Singh, Jaywant, Quamina, La Toya and Kalafatis, Stavros
(2016)
'Under a cloud' : the impact of corporate reputation harm on brand equity and consumer value perceptions.
In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics;
19-23 Jul 2016, Paris, France.
Singh, Jaywant, Dall'Olmo Riley, Francesca and Quamina, La Toya
(2016)
'Brands that do not do good': the impact of corporate reputation harm on brand equity and consumer value perceptions.
In: 11th Global Brand Conference: Brands that do Good;
27-29 Apr 2016, Bradford, U.K..
This list was generated on Wed Dec 11 03:18:52 2024 GMT.