Items where Kingston Author is "Machtynger, Elizabeth"

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Number of items: 11.

Article

Stone, Merlin, Aravopoulou, Eleni, Stott, Ryan, Parnell, Brett David, Machtynger, Jon, Foss, Bryan and Machtynger, Liz (2021) The evolution of business models of information and communication technology suppliers. The Bottom Line, 34(1), pp. 1-19. ISSN (print) 0888-045X

Stone, Merlin, Aravopoulou, Eleni, Scott, Ryan, Parnell, Brett, Machtynger, Jon and Machtynger, Liz (2021) Reciprocating business model innovation – how client and supplier models interact. Journal of Business-to-Business Marketing, 28(2), pp. 187-202. ISSN (print) 1051-712X

Stone, Merlin, Aravopoulou, Eleni, Ekinci, Yuksel, Evans, Geraint, Hobbs, Matt, Labib, Ashraf, Laughlin, Paul, Machtynger, Jon and Machtynger, Liz (2020) Artificial intelligence (AI) in strategic marketing decision-making : a research agenda. The Bottom Line, 33(2), pp. 183-200. ISSN (print) 0888-045X

Stone, Merlin, Machtynger, Jon, Machtynger, Liz and Aravopoulou, Eleni (2019) The making of information nations. The Bottom Line, 33(1), pp. 12-26. ISSN (print) 0888-045X

Hughes, Tim, Stone, Merlin, Aravopoulou, Eleni, Tiu Wright, Len and Machtynger, Liz (2018) Academic research into marketing : many publications, but little impact? Cogent Business & Management, 5, p. 1516108. ISSN (online) 2331-1975

Stone, Merlin, Machtynger, Liz and Machtynger, Jon (2015) Managing customer insight creatively through storytelling. Journal of Direct, Data and Digital Marketing Practice, 17(2), pp. 77-83. ISSN (print) 1746-0166

Stone, Merlin, Foss, Bryan and Machtynger, Liz (1997) The UK consumer direct industry : a role model for relationship management? Long Range Planning, 30(3), pp. 353-363. ISSN (print) 0024-6301

Book

Stone, Merlin, Woodcock, Neil and Machtynger, Liz (2000) Customer relationship marketing : get to know your customers and win their loyalty. 2nd ed. London, U.K. : Kogan Page. 228p. (Marketing in Action Series) ISBN 9780749427009

Book Section

Stone, Merlin, Moutinho, Luiz, Ekinci, Yuksel, Labib, Ashraf, Evans, Geraint, Aravopoulu, Eleni, Laughlin, Paul, Hobbs, Matt, Machtynger, Jon and Machtynger, Liz (2021) Artificial intelligence in marketing and marketing research. In: Wright, Len Tiu , Moutinho, Luiz , Stone, Merlin and Bagozzi, Richard P., (eds.) The Routledge Companion to Marketing Research. Abingdon, U.K. : Routledge. pp. 147-163. (Routledge Companions in Business, Management and Accounting) ISBN 9781138682788 (In Press)

Stone, Merlin, Foss, Bryan, Woodcock, Neil, Starkey, Michael, Mullaly, John, Machtynger, Liz, Harvey, Rich and Scheld, Brian (2002) Implementing CRM. In: Foss, Bryan and Stone, Merlin, (eds.) CRM in financial services : a practical guide to making customer relationship marketing work. London, U.K. : Kogan Page. pp. 527-555. ISBN 9780749436964

Sound Recording

Machtynger, Liz (2008) Customer management in financial services. (Talk with slides). Henry Stewart Talks. (39 min.) (The Business & Management Collection : Financial Services Marketing)

This list was generated on Tue Sep 21 05:36:09 2021 BST.