Artificial intelligence (AI) in strategic marketing decision-making : a research agenda

Stone, Merlin, Aravopoulou, Eleni, Ekinci, Yuksel, Evans, Geraint, Hobbs, Matt, Labib, Ashraf, Laughlin, Paul, Machtynger, Jon and Machtynger, Liz (2020) Artificial intelligence (AI) in strategic marketing decision-making : a research agenda. The Bottom Line, 33(2), pp. 183-200. ISSN (print) 0888-045X

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