Artificial intelligence in marketing and marketing research

Stone, Merlin, Moutinho, Luiz, Ekinci, Yuksel, Labib, Ashraf, Evans, Geraint, Aravopoulu, Eleni, Laughlin, Paul, Hobbs, Matt, Machtynger, Jon and Machtynger, Liz (2021) Artificial intelligence in marketing and marketing research. In: Wright, Len Tiu , Moutinho, Luiz , Stone, Merlin and Bagozzi, Richard P., (eds.) The Routledge Companion to Marketing Research. Abingdon, U.K. : Routledge. pp. 147-163. (Routledge Companions in Business, Management and Accounting) ISBN 9781138682788 (In Press)

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