Stone, Merlin, Moutinho, Luiz, Ekinci, Yuksel, Labib, Ashraf, Evans, Geraint, Aravopoulou, Eleni, Laughlin, Paul, Hobbs, Matt, Machtynger, Jon and Machtynger, Liz (2021) Artificial intelligence in marketing and marketing research. In: Wright, Len Tiu , Moutinho, Luiz , Stone, Merlin and Bagozzi, Richard P., (eds.) The Routledge companion to marketing research. Abingdon, U.K. : Routledge. pp. 147-163. (Routledge Companions in Business, Management and Accounting) ISBN 9781138682788

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