Article

Robinson, Helen R. and Kalafatis, Stavros P. (2020) Why do people choose to multitask with media? Journal of Advertising Research, ISSN (print) 0021-8499

Robinson, Helen R. and Kalafatis, Stavros P. (2018) The 'Polychronicity - Multiple Media Use' (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use. Journal of Marketing Management, 33(17-18), pp. 1421-1442. ISSN (print) 0267-257X

Robinson, Helen (2017) Individuals' preference for multiple media use - underlying motives. Qualitative Market Research : An International Journal, 20(4), pp. 435-451. ISSN (print) 1352-2752

Robinson, Helen R. (2017) Towards an enhanced understanding of the behavioural phenomenon of multiple media use. Journal of Marketing Management, 33(9-10), pp. 699-718. ISSN (print) 0267-257X

Robinson, Helen (2016) Multiple media use, polychronicity and multitasking : a review of literature and proposed research directions. The Marketing Review, 16(2), pp. 129-147. ISSN (print) 1469-347X

Rettie, Ruth, Robinson, Helen, Radke, Anja and Ye, Xiajiao (2008) CAQDAS: a supplementary tool for qualitative market research. Qualitative Market Research: An International Journal, 11(1), pp. 76-88. ISSN (print) 1352-2752

Dall'Olmo Riley, Francesca, Lomax, Wendy and Robinson, Helen (2007) Editorial: Academy of Marketing Conference 2007 "Marketing theory into Practice" Hosted by Kingston Business School. Journal of Marketing Management, 23(5-6), pp. 387-393. ISSN (print) 0267-257X

Robinson, Helen, Dall'Olmo Riley, Francesca, Rettie, Ruth and Rolls-Wilson, Gill (2007) The role of situational variables in online grocery shopping in the UK. The Marketing Review, 7(1), pp. 89-106. ISSN (print) 1469-347x

Robinson, Helen, Wysocka, Anna and Hand, Chris (2007) Internet advertising effectiveness: the effect of design for click-through rates for banner ads. International Journal of Advertising, 26(4), pp. 527-541. ISSN (print) 0265-0487

East, Robert, Hammond, Kathy, Lomax, Wendy and Robinson, Helen (2005) What is the effect of a recommendation? The Marketing Review, 5(2), pp. 145-157. ISSN (print) 1469-347x

Conference or Workshop Item

Harris, Patricia, Robinson, Helen, Dall'Olmo Riley, Francesca and Hand, Chris (2016) Consumers’ multi-channel shopping experience in the UK grocery sector: purchase behaviour, motivations and perceptions. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.

Robinson, Helen (2016) Media multitasking: an exploration of the behavioural phenomenon of multiple media use in the U.K., Germany and Australia. In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Riley, Debra, Robinson, Helen and Singh, Jaywant (2016) Single-channel or multi-channel? U.K. grocery shoppers purchase behaviour, motivations and perceptions. In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..

Riley, Debra, Robinson, Helen and Spiers, Julia (2016) How music affects attitudes towards a charity advertisement. In: 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data; 24-27 May 2016, Oslo, Norway.

Robinson, Helen (2015) The magic in media multitasking : towards a deeper understanding of the behavioural phenomenon of multiple media use. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 07 - 09 Jul 2015, Limerick, Ireland.

Robinson, Helen, Harris, Patricia and Dall'Olmo Riley, Francesca (2015) Consumers' purchase behaviour, motivations and perceptions in the UK grocery sector: a multi-channel shopping experience. In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Harris, Patricia, Alsadat Khatami, Nasim and Robinson, Helen (2014) Antecedents of word of mouth among female grocery shoppers in Iran. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 07 - 10 Jul 2014, Bournemouth, U.K..

Robinson, Helen and Stemp, Peter (2014) The media multitasking behaviour of digital natives in the U.K. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..

Robinson, Helen and Toulititsis, Ilias (2012) Is our audience paying attention? Advertising avoidance across the media spectrum. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472

East, Robert, Uncles, Mark, Lomax, Wendy and Robinson, Helen (2011) Explaining the behavior of the older consumer. In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May, Ljubljana, Slovenia. (Unpublished)

East, Robert, Kalafatis, Stavros, Lomax, Wendy and Robinson, Helen (2010) Gender and word of mouth. In: Academy of Marketing (AM) Annual Conference 2010: Transformational Marketing; 6-8 Jul 2010, Coventry, U.K..

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Rettie, Ruth, Robinson, Helen and Singh, Jaywant (2008) Now I shop, now I don't: situational triggers of online grocery shopping behaviour. In: 37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought; 27-30 May 2008, Brighton, U.K..

Dall'Olmo Riley, Francesca, Hand, Chris, Rettie, Ruth, Robinson, Helen, Singh, Jaywant and Harris, Patricia (2007) Adoption and motivational factors for online grocery shopping in the UK. In: Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice; 3-6 Jul 2007, Egham, U.K..

Rettie, Ruth, Robinson, Helen, Radke, Anja and Ye, Xiajiao (2007) The use of CAQDAS in the UK market research industry. In: CAQDAS 07 Conference Advances in Qualitative Computing; 18-20 Apr 2007, Egham, U.K..

Rettie, Ruth, Robinson, Helen, Silver, H. and Radke, A. (2006) CAQDAS: a complement to traditional qualitative research analysis. In: 35th European Marketing Academy (EMAC) Annual Conference 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics; 23-26 May 2006, Athens, Greece.

Hand, Chris, Robinson, Helen and Wysocka, Anna (2005) Internet advertising effectiveness: the effect of design on click-through rates for banners. In: Conference of the Academy of Marketing: Marketing: Building Business, Shaping Society; 05 - 07 Jul 2005, Dublin, Ireland.

Robinson, Helen, Harris, Patricia, Dall'Olmo Riley, Francesca, Rettie, Ruth and Rolls-Willson, Gill (2005) Antecedents and consequences of purchasing groceries online in the UK. In: Academy of Marketing (AM) Annual Conference 2005: Marketing: Building Business, Shaping Society; 05 - 07 Jul 2005, Dublin, Ireland.

Rettie, Ruth, Robinson, Helen, Silver, Christina and Radke, Anja (2005) Qualrus project: internet grocery shopping. In: CAQDAS Users Seminar; 13 June 2005, Guildford, United Kingdom.

Robinson, Helen, Dall'Olmo Riley, Francesca, Rettie, Ruth and Willson, Gill (2005) Drivers and barriers to purchasing groceries online in the U.K. In: 34th European Marketing Academy (EMAC) Annual Conference 2005: Rejuvenating Marketing: Contamination, innovation, integration; 24-27 May 2005, Milan, Italy.

Robinson, Helen and Ayling, J (2004) The effect of television programme enjoyment and viewing duration on the attention levels of the viewer during the commercial break. In: 33rd European Marketing Academy (EMAC) Annual Conference 2004: Worldwide Marketing; 18-21 May 2004, Murcia, Spain. (Unpublished)

Rettie, Ruth, Robinson, Helen and Jenner, Blaise (2001) Does internet advertising alienate users? In: Academy of Marketing (AM) Annual Conference 2001; Jul 2001, Cardiff, U.K.. ISBN 0953730108

Monograph

Rettie, Ruth, Robinson, Helen and Jenner, Blaise (2003) Does internet advertising alienate users? (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 13 p. ISBN 1872058485

Thesis

Robinson, Helen R. (2020) Multiple media use : individuals’ preferences, drivers and motivations. (PhD thesis), Kingston University, .