Robinson, Helen R. (2020) Multiple media use : individuals’ preferences, drivers and motivations. (PhD thesis), Kingston University, .

Robinson, Helen R. and Kalafatis, Stavros P. (2020) Why do people choose to multitask with media? Journal of Advertising Research, ISSN (print) 0021-8499

Robinson, Helen R. and Kalafatis, Stavros P. (2018) The 'Polychronicity - Multiple Media Use' (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use. Journal of Marketing Management, 33(17-18), pp. 1421-1442. ISSN (print) 0267-257X

Robinson, Helen (2017) Individuals' preference for multiple media use - underlying motives. Qualitative Market Research : An International Journal, 20(4), pp. 435-451. ISSN (print) 1352-2752

Robinson, Helen R. (2017) Towards an enhanced understanding of the behavioural phenomenon of multiple media use. Journal of Marketing Management, 33(9-10), pp. 699-718. ISSN (print) 0267-257X

Harris, Patricia, Robinson, Helen, Dall'Olmo Riley, Francesca and Hand, Chris (2016) Consumers’ multi-channel shopping experience in the UK grocery sector: purchase behaviour, motivations and perceptions. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.

Robinson, Helen (2016) Media multitasking: an exploration of the behavioural phenomenon of multiple media use in the U.K., Germany and Australia. In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..

Robinson, Helen (2016) Multiple media use, polychronicity and multitasking : a review of literature and proposed research directions. The Marketing Review, 16(2), pp. 129-147. ISSN (print) 1469-347X

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Riley, Debra, Robinson, Helen and Singh, Jaywant (2016) Single-channel or multi-channel? U.K. grocery shoppers purchase behaviour, motivations and perceptions. In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..

Riley, Debra, Robinson, Helen and Spiers, Julia (2016) How music affects attitudes towards a charity advertisement. In: 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data; 24-27 May 2016, Oslo, Norway.

Robinson, Helen (2015) The magic in media multitasking : towards a deeper understanding of the behavioural phenomenon of multiple media use. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 07 - 09 Jul 2015, Limerick, Ireland.

Robinson, Helen, Harris, Patricia and Dall'Olmo Riley, Francesca (2015) Consumers' purchase behaviour, motivations and perceptions in the UK grocery sector: a multi-channel shopping experience. In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Harris, Patricia, Alsadat Khatami, Nasim and Robinson, Helen (2014) Antecedents of word of mouth among female grocery shoppers in Iran. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 07 - 10 Jul 2014, Bournemouth, U.K..

Robinson, Helen and Stemp, Peter (2014) The media multitasking behaviour of digital natives in the U.K. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..

Robinson, Helen and Toulititsis, Ilias (2012) Is our audience paying attention? Advertising avoidance across the media spectrum. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472

East, Robert, Uncles, Mark, Lomax, Wendy and Robinson, Helen (2011) Explaining the behavior of the older consumer. In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May, Ljubljana, Slovenia. (Unpublished)

East, Robert, Kalafatis, Stavros, Lomax, Wendy and Robinson, Helen (2010) Gender and word of mouth. In: Academy of Marketing (AM) Annual Conference 2010: Transformational Marketing; 6-8 Jul 2010, Coventry, U.K..

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Rettie, Ruth, Robinson, Helen and Singh, Jaywant (2008) Now I shop, now I don't: situational triggers of online grocery shopping behaviour. In: 37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought; 27-30 May 2008, Brighton, U.K..

Rettie, Ruth, Robinson, Helen, Radke, Anja and Ye, Xiajiao (2008) CAQDAS: a supplementary tool for qualitative market research. Qualitative Market Research: An International Journal, 11(1), pp. 76-88. ISSN (print) 1352-2752

Dall'Olmo Riley, Francesca, Hand, Chris, Rettie, Ruth, Robinson, Helen, Singh, Jaywant and Harris, Patricia (2007) Adoption and motivational factors for online grocery shopping in the UK. In: Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice; 3-6 Jul 2007, Egham, U.K..

Dall'Olmo Riley, Francesca, Lomax, Wendy and Robinson, Helen (2007) Editorial: Academy of Marketing Conference 2007 "Marketing theory into Practice" Hosted by Kingston Business School. Journal of Marketing Management, 23(5-6), pp. 387-393. ISSN (print) 0267-257X

Rettie, Ruth, Robinson, Helen, Radke, Anja and Ye, Xiajiao (2007) The use of CAQDAS in the UK market research industry. In: CAQDAS 07 Conference Advances in Qualitative Computing; 18-20 Apr 2007, Egham, U.K..

Robinson, Helen, Dall'Olmo Riley, Francesca, Rettie, Ruth and Rolls-Wilson, Gill (2007) The role of situational variables in online grocery shopping in the UK. The Marketing Review, 7(1), pp. 89-106. ISSN (print) 1469-347x

Robinson, Helen, Wysocka, Anna and Hand, Chris (2007) Internet advertising effectiveness: the effect of design for click-through rates for banner ads. International Journal of Advertising, 26(4), pp. 527-541. ISSN (print) 0265-0487

Rettie, Ruth, Robinson, Helen, Silver, H. and Radke, A. (2006) CAQDAS: a complement to traditional qualitative research analysis. In: 35th European Marketing Academy (EMAC) Annual Conference 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics; 23-26 May 2006, Athens, Greece.

Hand, Chris, Robinson, Helen and Wysocka, Anna (2005) Internet advertising effectiveness: the effect of design on click-through rates for banners. In: Conference of the Academy of Marketing: Marketing: Building Business, Shaping Society; 05 - 07 Jul 2005, Dublin, Ireland.

Robinson, Helen, Harris, Patricia, Dall'Olmo Riley, Francesca, Rettie, Ruth and Rolls-Willson, Gill (2005) Antecedents and consequences of purchasing groceries online in the UK. In: Academy of Marketing (AM) Annual Conference 2005: Marketing: Building Business, Shaping Society; 05 - 07 Jul 2005, Dublin, Ireland.

East, Robert, Hammond, Kathy, Lomax, Wendy and Robinson, Helen (2005) What is the effect of a recommendation? The Marketing Review, 5(2), pp. 145-157. ISSN (print) 1469-347x

Rettie, Ruth, Robinson, Helen, Silver, Christina and Radke, Anja (2005) Qualrus project: internet grocery shopping. In: CAQDAS Users Seminar; 13 June 2005, Guildford, United Kingdom.

Robinson, Helen, Dall'Olmo Riley, Francesca, Rettie, Ruth and Willson, Gill (2005) Drivers and barriers to purchasing groceries online in the U.K. In: 34th European Marketing Academy (EMAC) Annual Conference 2005: Rejuvenating Marketing: Contamination, innovation, integration; 24-27 May 2005, Milan, Italy.

Robinson, Helen and Ayling, J (2004) The effect of television programme enjoyment and viewing duration on the attention levels of the viewer during the commercial break. In: 33rd European Marketing Academy (EMAC) Annual Conference 2004: Worldwide Marketing; 18-21 May 2004, Murcia, Spain. (Unpublished)

Rettie, Ruth, Robinson, Helen and Jenner, Blaise (2003) Does internet advertising alienate users? (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 13 p. ISBN 1872058485

Rettie, Ruth, Robinson, Helen and Jenner, Blaise (2001) Does internet advertising alienate users? In: Academy of Marketing (AM) Annual Conference 2001; Jul 2001, Cardiff, U.K.. ISBN 0953730108