Drivers and barriers to purchasing groceries online in the U.K.

Robinson, Helen, Dall'Olmo Riley, Francesca, Rettie, Ruth and Willson, Gill (2005) Drivers and barriers to purchasing groceries online in the U.K. In: 34th European Marketing Academy (EMAC) Annual Conference 2005: Rejuvenating Marketing: Contamination, innovation, integration; 24-27 May 2005, Milan, Italy.

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