Single-channel or multi-channel? U.K. grocery shoppers purchase behaviour, motivations and perceptions

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Riley, Debra, Robinson, Helen and Singh, Jaywant (2016) Single-channel or multi-channel? U.K. grocery shoppers purchase behaviour, motivations and perceptions. In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..

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