Marketing downloads: a student led teaching innovation

Wason, Hilary (2015) Marketing downloads: a student led teaching innovation. In: Researching, Advancing & Inspiring Student Engagement (RAISE) Conference 2015: Student Engagement: Inspiring Innovation; 10-11 Sep 2015, Nottingham, U.K.. (Unpublished)


Marketing Downloads is a teaching innovation used to develop a range of academic and social skills within and outside the classroom. It embraces the principle of self-directed learning where students identify and research a marketing issue of interest to them, then prepare a discussion topic to present to other students.

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