A

Abubakar, Yazid Abdullahi (2015) Does International Knowledge influence SME Innovation in Least Developed Countries (LDCs)? In: 14th IEF Conference, Entrepreneurial Institutions and the Entrepreneurial Society: Creating an Inclusive Agenda for Opportunity Creation; 16-18 Sep 2015, Cape Town, South Africa. ISSN (print) 2070-6944 (Unpublished)

Adeyeye, Mercy, Abubakar, Yazid Abdullahi and Mitra, Jay (2015) Informal knowledge institutions and market innovation by knowledge-intensive businesses. Nigerian Journal of Technological Research, 10(2), pp. 43-48. ISSN (print) 0795-5111

Anderson, Deborah, Bohn, Sarah and Harris, Patricia (2015) Embedding employability in the postgraduate curriculum. In: Festival of Learning 2015; 12-16 Jan 2015, Kingston Upon Thames, U.K.. (Unpublished)

Anderson, Deborah, Wason, Hilary and Charlton, Nathalie (2015) Employer insights: instigating student-led career guidance. In: 4th Learning, Teaching and Student Experience (LTSE) Conference 2015; 28-29 Apr 2015, York, U.K.. (Unpublished)

Anderson, Deborah (2015) “Employer insights”: enhancing employability in marketing education. In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Anderson, Deborah and Passera, Mark (2015) “Experts and Novices” up-dated: introducing the mini conference. In: Festival of Learning 2015; 12-16 Jan 2015, Kingston Upon Thames, U.K.. (Unpublished)

Anderson, Deborah, Lees, Becky and Avery, Barry (2015) Reviewing the literature using the Thematic Analysis Grid. In: 14th European Conference on Research Methodology (ECRM) for Business and Management Studies; 11-12 Jun 2015, Valletta, Malta. ISSN (print) 2049-0968 ISBN 9781910810118

Anderson, Deborah, Lees, Rebecca and Wason, Hilary (2015) "Tagging" the literature with the Thematic Analysis Grid: a tool to facilitate collaborative research. In: Society for Research into Higher Education (SRHE) Annual Research Conference 2015; 9-11 Dec 2015, Newport, U.K.. (Unpublished)

Anderson, Deborah, Lees, Becky and Avery, Barry (2015) The Thematic Analysis Grid: a strategy for successful literature review writing. In: Festival of Learning 2015; 12-16 Jan 2015, Kingston Upon Thames, U.K.. (Unpublished)

Anderson, Deborah and Lees, Rebecca (2015) The power of the one-pager : a simple idea for effective, informal formative assessment. In: 5th Assessment in Higher Education Conference (AHEC); 24-25 Jun 2015, Birmingham, U.K.. (Unpublished)

Anderson, Mark and Martins da Silva, Peter (2015) Evaluations of co-brands: a two-country comparison. Expert Journal of Marketing, 3(2), pp. 51-61. ISSN (online) 2344-6773

Anderson, Mark (2015) Examining the impact of add-on product features as an inferential cue. Journal of Accounting & Marketing, 4(1), ISSN (online) 2168-9601

Annan-Diab, Fatima, Jensen, Barbara and Seppala, Nina (2015) Enhancement of customer value : the role of corporate social responsibility initiatives in the European telecommunications industry. In: 42nd Annual Conference of the Academy of International Business UK & Ireland Chapter (AIB-UKI); 16-18 Apr 2015, Manchester, U.K.. (Unpublished)

Avery, Barry, Anderson, Deborah and Passera, Mark (2015) Social capital: a framework for innovative learning and teaching? In: Society for Research into Higher Education (SRHE) Annual Research Conference 2015; 9-11 Dec 2015, Newport, U.K.. (Unpublished)

B

Banerjee, Madhumita, Singh, Jaywant and Shukla, Paurav (2015) They are not all same: how Asian luxury consumers engage with luxury brands.

Bennett, Roger, Shaw, Steve and Kottasz, Rita (2015) Factors contributing to the success (or failure) of collaborative projects involving artists and heritage venues. In: 13th International Conference on Arts and Cultural Management (AIMAC 2015); 28 Jun - 01 Jul 2015, Aix-en-Provence, France. (Unpublished)

Boatswain, M.L., Kalafatis, S.P. and Hand, C. (2015) Examining the decoy effects in brand positioning. In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Boatswain, Marvyn L. (2015) Decoy effects in brand positioning. (PhD thesis), Kingston University, .

C

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context. Journal of Marketing Management, 31(9-10), pp. 1018-1039. ISSN (print) 0267-257X

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Outcomes of articulating word of mouth: a review and synthesis of the literature. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland.

Chawdhary, Rahul and Dall'Olmo Riley, Francesca (2015) Understanding the boomerang effect of articulating word of mouth on the communicator’s own commitment and loyalty. In: 44th European Marketing Academy (EMAC) Annual Conference: Collaboration in Research; 26-29 May 2015, Leuven, Belgium. (Unpublished)

Comi, Alice and Eppler, Martin J. (2015) Building strategic alliances in new and small ventures : a review of literature and integrative framework. In: Das, T.K, (ed.) Strategic alliances for SME development. Charlotte, NC, U.S. : Information Age Publishing Inc. pp. 61-94. (Research in Strategic Alliances) ISBN 9781681231792

Comi, Alice, Lurati, Francesco and Zamparini, Alessandra (2015) Green alliances: how does ecophilosophy shape the strategies of environmental organizations? VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 26(4), pp. 1288-1313. ISSN (print) 0957-8765

Crisafulli, Benedetta, Singh, Jaywant and Dall'Olmo Riley, Francesca (2015) Guarantee policies and employee behaviour as signals of service recovery fairness. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland. ISBN 9781905952649

D

Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2015) The role of perceived value in vertical brand extensions of luxury and premium brands. Journal of Marketing Management, 31(7-8), pp. 881-913. ISSN (print) 0267-257X

E

East, Robert and Lomax, Wendy (2015) Different strokes for different products : comparison of triggers of word-of-mouth between consumer durables and services. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland. ISBN 9781905952649

East, Robert, Uncles, Mark, Romaniuk, Jenni and Dall'Olmo Riley, Francesca (2015) Factors associated with the production of word of mouth. International Journal of Market Research, 57(3), pp. 439-458. ISSN (print) 1470-7853

Ellsworth Beaumont, C. (2015) A visual approach to improve early detection and patient reporting. In: 14th St. Gallen International Breast Cancer Conference Primary Therapy of Early Breast Cancer; 18-21 Mar 2015, Vienna, Austria.

F

Favato, Giampiero and Vecchiato, Riccardo (2015) Embedding real options in scenario planning : a new methodological approach. In: Scenario 2015 : Improving Scenario Methodology : Theory and Practice; 14 - 15 Dec 2015, Coventry, U.K.. (Unpublished)

Felzensztein, Christian, Ciravegna, Luciano, Robson, Paul and Amorós, José Ernesto (2015) Networks, entrepreneurial orientation, and internationalization scope: evidence from Chilean small and medium enterprises. Journal of Small Business Management, 53(S1), pp. 145-160. ISSN (print) 0047-2778

G

Galan Ladero, M. Mercedes, Galera Casquet, Clementina and Singh, Jaywant (2015) Understanding factors influencing consumer attitudes toward cause-related marketing. International Journal of Nonprofit and Voluntary Sector Marketing, 20(1), pp. 52-70. ISSN (print) 1465-4520

Geldes, Cristian, Felzensztein, Christian, Turkina, Ekaterina and Durand, Aurélia (2015) How does proximity affect interfirm marketing cooperation? a study of an agribusiness cluster. Journal of Business Research, 68(2), pp. 263-272. ISSN (print) 0148-2963

H

Hand, Chris (2015) Comparing purchase patterns in online and offline gambling. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland. ISBN 9781905952649

J

Jensen, Barbara, Annan-Diab, Fatima and Pitsakis, Konstantinos (2015) How to add value by implementing corporate social responsibility into business strategy? In: European Academy of Management (EURAM) Annual Conference 2015: Uncertainty is a Great Opportunity; 17-20 Jun 2015, Warsaw, Poland. (Unpublished)

K

Kottasz, Rita (2015) Understanding the cultural consumption of a new wave of immigrants: the case of the South Korean community in South West London. International Journal of Nonprofit and Voluntary Sector Marketing, 20(2), pp. 100-121. ISSN (print) 1465-4520

L

Lees, Rebecca, Anderson, Deborah and Avery, Barry (2015) Student conceptions of employability : a phenomenographic study. In: 14th European Conference on Research Methodology (ECRM) for Business and Management Studies; 11-12 Jun 2015, Valletta, Malta. ISSN (print) 2049-0968 ISBN 9781910810118

Lees, Rebecca, Anderson, Deborah and Avery, Barry (2015) Student conceptions of employability: a phenomenographic study. In: Festival of Learning 2015; 12-16 Jan 2015, Kingston Upon Thames, U.K.. (Unpublished)

Little, Cedric, Felzensztein, Christian, Gimmon, Eli and Muñoz, Pablo (2015) The business management of the Chilean salmon farming industry. Marine Policy, 54, pp. 108-117. ISSN (print) 0308-597X

M

Mador, Martha (2015) Playing games to learn enterprise. In: HEEG Annual Conference 2015; 11 - 12 Jun 2015, Southampton, U.K.. (Unpublished)

O

Ott, Ursula F. (2015) Dynamic contracting scenarios in international strategic alliances: inter-temporal culturally sensitive incentive schemes. In: Larimo, Jorma , Nummela, Niina and Mainela, Tuija, (eds.) Handbook on international alliance and network research. Cheltenham, U.K. : Edward Elgar Publishing Limited. pp. 243-270. (Research Handbooks in Business and Management Series) ISBN 9781783475476

Ott, Ursula F. and Kimura, Yuko (2015) Opening up the black box of negotiations in multinational enterprises: a set theoretic analysis of international negotiations in a Japanese MNE. In: 5th Global Innovation and Knowledge Academy (GIKA) Conference 2015: New Knowledge Impacts on Designing Implementable Innovative Realities; 13-16 Jul 2015, Valencia, Spain. (Unpublished)

Ott, Ursula F. (2015) Repeated moral hazard in international joint ventures : inter-temporal culturally sensitive incentive schemes for hidden action. Research in International Business and Finance, 35, pp. 166-179. ISSN (print) 0275-5319

Ott, Ursula F., Williams, David, Staley, Lee and Saker, James (2015) Termination in international joint ventures of the automotive industry: a set theoretic and fuzzy set qualitative comparative analysis. In: 5th Global Innovation and Knowledge Academy (GIKA) Conference 2015: New Knowledge Impacts on Designing Implementable Innovative Realities; 13-16 Jul 2015, Valencia, Spain. (Unpublished)

P

Pierrakis, Yannis (2015) Public policies and public programs with a regional impact in promoting entrepreneurship: the case study of government backed venture capital schemes in the UK. In: Carvalho, Luisa, (ed.) Handbook of research on entrepreneurial success and its impact on regional development. Hershey, U.S. : IGI Global. pp. 122-150. ISBN 9781466695672

Pierrakis, Yannis (2015) Publicly backed venture capital funds and business innovation: empirical analysis of venture capital backed firms in the UK regions. In: European Academy of Management (EURAM) Annual Conference 2015: Uncertainty is a Great Opportunity; 17-20 Jun 2015, Warsaw, Poland. (Unpublished)

Pitsakis, Konstantinos, Souitaris, Vangelis and Nicolaou, Nicos (2015) The peripheral halo effect: do academic spinoffs influence universities' research income? Journal of Management Studies, 52(3), pp. 321-353. ISSN (print) 0022-2380

R

Riley, Debra and Anderson, Mark (2015) The impact of music pleasantness and fit on advertising attitudes for low and high involvement consumers. In: Marketing and Business Development (MBD) International Conference 2015; 25-27 Jun 2015, Bucharest, Romania. ISSN (online) 2344-5130

Riley, Debra, Martins da Silva, Peter and Behr, Sabrina (2015) The impact of packaging design on health product perceptions. In: Marketing and Business Development (MBD) International Conference 2015; 25-27 Jun 2015, Bucharest, Romania. ISSN (online) 2344-5130

Robinson, Helen, Harris, Patricia and Dall'Olmo Riley, Francesca (2015) Consumers' purchase behaviour, motivations and perceptions in the UK grocery sector: a multi-channel shopping experience. In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Robinson, Helen (2015) The magic in media multitasking : towards a deeper understanding of the behavioural phenomenon of multiple media use. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 07 - 09 Jul 2015, Limerick, Ireland.

Russell, Daniel J., Avery, Barry, Southall, Jane and Wason, Hilary (2015) Addressing transition to university by using collaboration in assessment. In: Society for Research into Higher Education (SRHE) Annual Research Conference 2015; 9-11 Dec 2015, Newport, U.K.. (Unpublished)

S

Sakellariou, Evdokia and Theodoridis, Prokopis (2015) Μάρκετινγκ: Δαπάνη ή Προστιθέμενη Αξία στην Επιχείρηση εν Καιρώ Κρίσης; 1ο Βαρόμετρο Μάρκετινγκ» – Αναμενόμενα και Παράδοξα [= 1st barometer of marketing marketing : expense or value added to business in times of crisis?]. Marketing Week,

Sakellariou, Evy, Karantinou, Kalipso and Goffin, Keith (2015) Magic moments : when customer insights emerge. In: 22nd Innovation and Product Development Management Conference (IPDMC) : “Improving Competitiveness with Innovation and Product Development”; 14 - 16 Jun 2015, Copenhagen, Denmark.

Sargeant, Adrian, Eisenstein, Amy and Kottasz, Rita (2015) Major gift fundraising: unlocking the potential for your nonprofit. (Technical Report) Plymouth, U.K. : Sustainable Philanthropy with Plymouth University. 12 p.

Shi, Jin and Au-Yeung, Amelia Yuen Shan (2015) An innovation perspective on Chinese retailers' competitive advantage. The International Review of Retail, Distribution and Consumer Research, 25(2), pp. 120-144. ISSN (print) 0959-3969

Shukla, Paurav, Singh, Jaywant and Banerjee, Madhumita (2015) Marketing luxury brands across Asian markets: an investigation of consumer luxury value perceptions in China, India and Indonesia. In: American Marketing Association (AMA) 2015 Winter Marketing Educators' Conference: Marketing in a Global, Digital and Connected World; 13-15 Feb 2015, San Antonio, U.S..

Shukla, Paurav, Singh, Jaywant and Banerjee, Madhumita (2015) They are not all same: variations in Asian consumers' value perceptions of luxury brands. Marketing Letters, 26(3), pp. 265-278. ISSN (print) 0923-0645

Shukla, Paurav and Singh, Jaywant (2015) What makes them commit? Examining customer commitment to luxury brands across emerging markets. In: American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data; 26-28 Feb 2016, Las Vegas, U.S..

Simoes, Claudia, Singh, Jaywant and Perin, Marcelo G. (2015) Corporate brand expressions in business-to-business companies’ websites : evidence from Brazil and India. Industrial Marketing Management, 51, pp. 59-68. ISSN (print) 0019-8501

Simoes, Claudia, Perin, Marcelo and Singh, Jaywant (2015) Corporate brand representations in B2B companies’ websites. In: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing; 14-18 Jul 2015, Bari, Italy.

Simoes, Claudia and Singh, Jaywant (2015) Managerial perspectives on B2B corporate brand management: preliminary insights from UK businesses. In: British Academy of Management (BAM) Conference 2015: The Value of Pluralism in Advancing Management Research, Education and Practice; 08-10 Sep 2015, Portsmouth, U.K..

Singh, Jaywant and Shukla, Paurav (2015) Creative in-store packaging cues: are consumers noticing? In: American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data; 26-28 Feb 2016, Las Vegas, U.S..

Singh, Jaywant, Crisafulli, Benedetta and Roy, Sanjit K (2015) Customer coping behaviour during health service failures: the role of self-efficacy and failure severity. In: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing; 14-18 Jul 2015, Bari, Italy.

Singh, Jaywant and Crisafulli, Benedetta (2015) Customer responses to service failure and recovery experiences. In: Sahadev, Sunil , Purani, Keyoor and Malhotra, Neeru, (eds.) Boundary spanning elements and the marketing function in organizations: concepts and empirical studies. Cham, Switzerland : Springer International Publishing AG. pp. 117-135. ISBN 9783319134390

Singh, Jaywant, Banerjee, Madhumita and Shukla, Paurav (2015) I am really attached to my brand!: understanding customer commitment to luxury brands in Thailand. In: The Spaces of Luxury: Places, Spaces and Geographies from the Renaissance to the Present; 5-7 Feb 2015, London, U.K..

Singh, Jaywant and Simoes, Claudia (2015) The impact of digital corporate branding on consumer - company identification. In: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing; 14-18 Jul 2015, Bari, Italy.

Stone, Merlin, Machtynger, Liz and Machtynger, Jon (2015) Managing customer insight creatively through storytelling. Journal of Direct, Data and Digital Marketing Practice, 17(2), pp. 77-83. ISSN (print) 1746-0166

T

Tongwaranan, Tanyatorn [Interviewer] and Singh, Jaywant [Interviewee] (2015) Luxurious insights.

V

Vecchiato, Riccardo (2015) Creating value through foresight : first mover advantages and strategic agility. Technological Forecasting and Social Change, 101, pp. 25-36. ISSN (print) 0040-1625

Vecchiato, Riccardo (2015) Strategic planning and organizational flexibility in turbulent environments. Foresight, 17(3), pp. 257-273. ISSN (print) 1463-6689

W

Wason, Hilary and Charlton, Nathalie (2015) How positioning strategies affect co-branding outcomes. Cogent Business & Management, 2, p. 1092192. ISSN (online) 2331-1975

Wason, Hilary and Charlton, Nathalie (2015) Marketing downloads: a comparison of two assessment methods. In: Festival of Learning 2015; 12-16 Jan 2015, Kingston Upon Thames, U.K.. (Unpublished)

Wason, Hilary (2015) Marketing downloads: a student led teaching innovation. In: Researching, Advancing & Inspiring Student Engagement (RAISE) Conference 2015: Student Engagement: Inspiring Innovation; 10-11 Sep 2015, Nottingham, U.K.. (Unpublished)

Wason, Hilary, Charlton, Nathalie and Anderson, Deborah (2015) Marketing downloads: a student-centred learning and assessment innovation. In: 5th Assessment in Higher Education Conference (AHEC); 24-25 Jun 2015, Birmingham, U.K.. (Unpublished)

Wason, Hilary, Lees, Rebecca and Anderson, Deborah (2015) Mind the gap : developing self-efficacy amongst 1st year students during transition to higher education (work in progress). In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Wason, Hilary, Charlton, Nathalie and Lees, Rebecca (2015) Mind the gap: developing student confidence during transition. In: 14th European Conference on Research Methodology (ECRM) for Business and Management Studies; 11-12 Jun 2015, Valletta, Malta. ISSN (print) 2049-0968 ISBN 9781910810118

X

Xue, Tao, Xiao, Sarah Hong and Iyer, Gopalkrishnan (2015) Psychological distance in cause-related product buying decisions: a scenario based investigation. In: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing; 14-18 Jul 2015, Bari, Italy.