Items where Kingston Author is "Boatswain, Marvyn"

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Conference or Workshop Item

Boatswain, Marvyn and Kalafatis, Stavros (2016) Strengthening the position of existing offering through decoys. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.

Boatswain, M.L., Kalafatis, S.P. and Hand, C. (2015) Examining the decoy effects in brand positioning. In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Thesis

Boatswain, Marvyn L. (2015) Decoy effects in brand positioning. (PhD thesis), Kingston University, .

This list was generated on Sun May 19 04:59:19 2019 BST.