Items where Kingston Author is "Boatswain, Marvyn"
Group by: Item Type | No Grouping Number of items: 5. ArticleKalafatis, Stavros P, Blankson, Charles, Boatswain, Marvyn and Tsogas, Markos H (2020) Preference for action : regulatory mode in B2B positioning decision making. Journal of Business and Industrial Marketing, 35(12), pp. 2111-2125. ISSN (print) 0885-8624 Conference or Workshop ItemPereira, John and Boatswain, Marvyn (2019) The use of interactive polling to foster peer learning. In: Festival of Learning Bitesize; 31 Oct 2019, Kingston upon Thames, U.K.. (Unpublished) Boatswain, Marvyn and Kalafatis, Stavros (2016) Strengthening the position of existing offering through decoys. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France. Boatswain, M.L., Kalafatis, S.P. and Hand, C. (2015) Examining the decoy effects in brand positioning. In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K.. ThesisBoatswain, Marvyn L. (2015) Decoy effects in brand positioning. (PhD thesis), Kingston University, . |
