Preference for action : regulatory mode in B2B positioning decision making

Kalafatis, Stavros P, Blankson, Charles, Boatswain, Marvyn and Tsogas, Markos H (2020) Preference for action : regulatory mode in B2B positioning decision making. Journal of Business and Industrial Marketing, ISSN (print) 0885-8624 (Epub Ahead of Print)

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