Book Section

Passera, Mark (2016) Tourism and advertising as creative industry sector. In: Long, Philip and Morpeth, Nigel D., (eds.) Tourism and the creative industries : theories, policies and practice. Abingdon, U.K. : Routledge. pp. 58-68. (Routledge advances in tourism, (37)) ISBN 9781138832701

Conference or Workshop Item

Grillo, Alessandro and Passera, Mark (2016) Online Social Capital and Political Engagement; facilitating and blocking aspects. In: Political Studies Association Annual Conference 2016; , Brighton, UK. (Unpublished)

Avery, Barry, Anderson, Deborah and Passera, Mark (2015) Social capital: a framework for innovative learning and teaching? In: Society for Research into Higher Education (SRHE) Annual Research Conference 2015; 9-11 Dec 2015, Newport, U.K.. (Unpublished)

Singh, Jaywant, Kalafatis, Stavros, Blankson, Charles and Passera, Mark (2012) Consumer evaluation of cobrands : the role of brand positioning strategies. In: International Conference on Contemporary Marketing Issues (ICCMI) 2012; 13-15 Jun 2012, Thessaloniki, Greece. ISBN 9789602871409

Dall'Olmo Riley, Francesca, Mcgill, John and Passera, Mark (2012) Investigating the relationship between ‘changes’ in attitudes and purchase behaviour. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472

Passera, Mark (2011) Nudge this : behavioural economics & political marketing. In: Transforming politics : new synergies - 61st Annual Conference; 18 - 21 Apr 2011, London, U.K.. (Unpublished)

Passera, Mark (2010) Recruitment, fundraising and interactivity through social media. In: Sixty Years of Political Studies : Achievements and Futures - 60th Political Studies Association Annual Conference; 29 Mar - 01 Apr 2010, Edinburgh, U.K.. (Unpublished)

Passera, Mark (2010) The production of resistance : digital imperialism & online empires. In: Sixty Years of Political Studies : Achievements and Futures - 60th Political Studies Association Annual Conference; 29 Mar - 01 Apr 2010, Edinburgh, U.K.. (Unpublished)

Passera, Mark (2009) Digitising Marx : social power, new media technology and the challenge of a collaborative and creative commons. In: Workshops In Political Theory; 02 - 04 Sep 2009, Manchester, U.K.. (Unpublished)