Items where Kingston Author is "Sakellariou, Evdokia"

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | No Grouping
Number of items: 12.

Article

Sakellariou, Evy, Goffin, Keith and Mariakaki, Agnes (2018) Storytelling workshops : a tool for breakthrough product innovation. The European Business Review, pp. 26-29. ISSN (print) 1754-5501

Sakellariou, Evy, Karantinou, Kalipso and Goffin, Keith (2017) "Telling tales" : stories, metaphors and tacit knowledge at the fuzzy front-end of NPD. Creativity and Innovation Management, 26(4), pp. 353-369. ISSN (print) 0963-1690

Sakellariou, Evdokia and Theodoridis, Prokopis (2015) Μάρκετινγκ: Δαπάνη ή Προστιθέμενη Αξία στην Επιχείρηση εν Καιρώ Κρίσης; 1ο Βαρόμετρο Μάρκετινγκ» – Αναμενόμενα και Παράδοξα [= 1st barometer of marketing marketing : expense or value added to business in times of crisis?]. Marketing Week,

Sakellariou, Evy, Karantinou, Kalipso and Poulis, Konstantinos (2013) Managing the global front end of NPD: lessons learned from the FMCG industry. Journal of General Management, 39(2), pp. 61-81. ISSN (print) 0306-3070

Book Section

Sakellariou, Evy [Author of introduction, etc.], Goffin, Keith and Mitchel, Rick (2016) Case study 8.10: Intracom Telecom - strategy through process. In: UNSPECIFIED, (ed.) Innovation management : effective strategy and implementation. 3rd ed. London, U.K. : Palgrave Macmillan. pp. 336-337. ISBN 9781137373441

Sakellariou, Evy (2013) Inquiry from the inside : a case study of participant observation. In: Frangos, Christos C., (ed.) Proceedings of the 3rd International Conference : Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences. Athens, Greece : Technological Educational Institute (TEI) of Athens. pp. 438-442. ISSN (print) 1791-8499 ISBN 9789609873949

Conference or Workshop Item

Sakellariou, Evdokia, Karantinou, Kalipso and Goffin, Keith (2018) Future oriented group sensemaking: when customer insights emerge. In: 9th Annual Faculty of Business Research Conference: Contemporary Issues in Business; 04 Jun 2018, Kingston upon Thames, U.K.. (Unpublished)

Mainemelis, Babis and Sakellariou, Evy (2018) Creative leadership as a political act. In: 2nd Workshop of the Centre for Research on Entrepreneurship and Innovation at Bath (CREI@Bath); 8-9 Mar 2018, Bath, U.K.. (Unpublished)

Sakellariou, Evdokia, Karantinou, Kalipso and Goffin, Keith (2016) SECI or Sensemaking : Telling tales of Eureka Moments in NPD. In: 23rd Innovation and Product Development Management Conference "Crossing Borders and Boundaries: The Changing Role of Innovation/Entrepreneurship"; 12-14 Jun 2016, Glasgow, U.K.. (Unpublished)

Sakellariou, E., Karantinou, K. and Goffin, K. (2014) Customer insights: how managers use market research data to generate product ideas. In: 21st International Product Development Management Conference (IPDMC): “Innovation through Engineering, Business & Design”; 15-17 Jun 2014, Limerick, Ireland. ISSN (print) 1998-7374

Sakellariou, E., Karantinou, K. and Poulis, K. (2013) An action research investigation of the global front end of NPD. In: 20th International Product Development Management Conference (IPDMC) : "Re-enchanting Technology"; 23-25 Jun 2013, Paris, France. ISSN (print) 1998-7374

Sakellariou, Evy and Karantinou, Kalipso (2012) The success factors in the global front end. In: 41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers; 22-25 May 2012, Lisbon, Portugal. ISBN 9789897320040

This list was generated on Tue Mar 26 04:19:57 2019 GMT.