Managing the global front end of NPD: lessons learned from the FMCG industry

Sakellariou, Evy, Karantinou, Kalipso and Poulis, Konstantinos (2013) Managing the global front end of NPD: lessons learned from the FMCG industry. Journal of General Management, 39(2), pp. 61-81. ISSN (print) 0306-3070

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