Items where Faculty is "Kingston Business School > Department of Strategy, Marketing and Innovation"
Jump to: 2024 Number of items: 6. 2024Bhattacharjee, Debashree Roy, Pradhan, Debasis, Kuanr, Abhisek and Malhotra, Neeru (2024) Perfectly imperfect : how body-positive advertisements in social media foster consumer engagement. Journal of Advertising, ISSN (print) 0091-3367 (Epub Ahead of Print) Chawdhary, Rahul (2024) Luxury beyond labels : investigating the effectiveness of co-branding vs brand extension in transforming fashion houses into hospitality brands. In: 53rd European Marketing Academy (EMAC) Annual Conference 2024; 28-31 May 2024, Bucharest, Romania. (In Press) Hand, Christopher and Fitkov-Norris, Elena (2024) Not seeing the wood for the trees? Influences on random forest accuracy. International Journal of Market Research, ISSN (print) 1470-7853 (In Press) Mehrabi, Hamed, Chen, Yongjian Ken and Keramati, Abbas (2024) Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources. Industrial Marketing Management, 119, pp. 108-121. ISSN (print) 0019-8501 Sahadev, Sunil, Chang, Kirk, Malhotra, Neeru, Kim, Ji-Hee, Ahmed, Tanveer and Kitchen, Philip (2024) Psychological empowerment and creative performance: Mediating role of thriving and moderating role of competitive psychological climate. Journal of Business Research, 170, p. 114310. ISSN (print) 0148-2963 Yosipof, Abraham, Drori, Netanel, Elroy, Or and Pierrakis, Yannis (2024) Textual sentiment analysis and description characteristics in crowdfunding success : the case of cybersecurity and IoT industries. Electronic Markets, 34, p. 30. ISSN (print) 1019-6781 |
