B

Bhattacharjee, Debashree Roy, Pradhan, Debasis, Kuanr, Abhisek and Malhotra, Neeru (2024) Perfectly imperfect : how body-positive advertisements in social media foster consumer engagement. Journal of Advertising, ISSN (print) 0091-3367 (Epub Ahead of Print)

C

Chawdhary, Rahul (2024) Luxury beyond labels : investigating the effectiveness of co-branding vs brand extension in transforming fashion houses into hospitality brands. In: 53rd European Marketing Academy (EMAC) Annual Conference 2024; 28-31 May 2024, Bucharest, Romania. (In Press)

M

Mehrabi, Hamed, Chen, Yongjian Ken and Keramati, Abbas (2024) Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources. Industrial Marketing Management, 119, pp. 108-121. ISSN (print) 0019-8501

Y

Yosipof, Abraham, Dror, Netanel, Elroy, Or and Pierrakis, Yannis (2024) Textual sentiment analysis and description characteristics in crowdfunding success : the case of cybersecurity and IoT industries. Electronic Markets, ISSN (print) 1019-6781 (In Press)