Article

Pierrakis, Yannis, Ivanova, Anna and Chawdhary, Rahul (2024) Cleantech incubators within the sustainable entrepreneurial ecosystem : fundraising sources, income generation strategies and the role of public support. Strategic Change, ISSN (print) 1086-1718 (In Press)

Conference or Workshop Item

Ivanova, Anna, Jones, Kate and Jung, Sol (2024) Do cause-related marketing advertising appeals impact brand love and brand authenticity? In: AMA Global Marketing SIG 2024 Conference; 24-27 May 2024, Verona, Italy. (Unpublished)

Chawdhary, Rahul, Ivanova, Anna and Chaudhary, Arslan (2023) Reflexive effects of negative word of mouth on brand hate. In: Academy of Marketing Conference 2023 : From Revolution to Revolutions; 03-06 Jul 2023, Birmingham, U.K..

Chawdhary, Rahul, Ivanova, Anna and Chaudhary, Arslan (2023) Reflexive effects of negative word of mouth : pilot study. In: EMAC Annual Conference 2023; 23-26 May 2023, Odense, Denmark. (Unpublished)

Kalafatis, Stavros, Ledden, Lesley and Ivanova, Anna (2022) What does a brand mean when it’s loved? In: EMCB Conference : marketing in emerging markets in the new normal; 30–31 May 2022, Ljubljana, Slovenia.. (Unpublished)

Ivanova, Anna, Kalafatis, Stavros P. and Ledden, Lesley (2019) Is brand love blind? The impact of brand love on customer perceived value. In: Academy of Marketing (AM) Conference 2019 : When you tire of marketing you tire of life; 02 - 04 Jul 2019, London, U.K.. ISBN 9781527242623

Ivanova, Anna, Ledden, Lesley and Kalafatis, Stavros (2019) Is brand love blind? In: 10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames, U.K.. (Unpublished)

Ivanova, Anna (2018) Blind love. In: 9th Annual Faculty of Business Research Conference: Contemporary Issues in Business; 04 Jun 2018, Kingston upon Thames, U.K.. (Unpublished)

Thesis

Ivanova, Anna (2021) Reconciling the relationship between brand love and customer perceived value. (PhD thesis), Kingston University, .