Items where Kingston Author is "Chaudhary, Arslan"
Group by: Item Type | No Grouping Jump to: Conference or Workshop Item Number of items: 3. Conference or Workshop ItemChawdhary, Rahul, Ivanova, Anna and Chaudhary, Arslan (2023) Reflexive effects of negative word of mouth on brand hate. In: Academy of Marketing Conference 2023 : From Revolution to Revolutions; 03-06 Jul 2023, Birmingham, U.K.. Chawdhary, Rahul, Ivanova, Anna and Chaudhary, Arslan (2023) Reflexive effects of negative word of mouth : pilot study. In: EMAC Annual Conference 2023; 23-26 May 2023, Odense, Denmark. (Unpublished) Chawdhary, Rahul and Chaudhary, Arslan (2022) Brand love & hate : how given word of mouth shapes brand relationships. In: British Academy of Management Conference 2022; 31 Aug - 2 Sep 2022, Manchester, U.K.. (Unpublished) |
