Items where Kingston Author is "Paydas Turan, Ceyda"
Group by: Item Type | No Grouping Jump to: Article | Conference or Workshop Item Number of items: 5. ArticlePaydas Turan, Ceyda (2022) Deal or deny : the effectiveness of crisis response strategies on brand equity of the focal brand in co-branding. Journal of Business Research, 149, pp. 615-629. ISSN (print) 0148-2963 Paydas Turan, Ceyda (2021) What's inside matters : the impact of ingredient branding on consumers' purchasing behaviours in services. Journal of Retailing and Consumer Services, 63, p. 102690. ISSN (print) 0969-6989 Paydas Turan, Ceyda (2021) Success drivers of co‐branding : a meta‐analysis. International Journal of Consumer Studies, 45(4), pp. 911-936. ISSN (print) 1470-6423 Conference or Workshop ItemSadler-Smith, Eugene and Paydas Turan, Ceyda (2022) The impossibility of artificial intuition? In: 38th EGOS Colloquium : Organizing : the Beauty of Imperfection; 7-9 Jul 2022, Vienna, Austria. (Unpublished) Sharma, Piyush, Ueno, Akiko, Dennis, Charles and Paydas Turan, Ceyda (2021) Digital technologies and shopping : an exploratory study. In: American Marketing Association (AMA) 2021 Summer Academic Conference : Reimagining Marketing; 04 - 06 Aug 2021, Held online. |
