Paydas Turan, Ceyda (2022) Deal or deny : the effectiveness of crisis response strategies on brand equity of the focal brand in co-branding. Journal of Business Research, 149, pp. 615-629. ISSN (print) 0148-2963

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Official URL:	https://doi.org/10.1016/j.jbusres.2022.05.053
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation
Date Deposited:	27 May 2022 08:59
Last Modified:	01 Aug 2022 07:23
DOI:	https://doi.org/10.1016/j.jbusres.2022.05.053
URI:	https://eprints.kingston.ac.uk/id/eprint/51795

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