Paydas Turan, Ceyda (2021) What's inside matters : the impact of ingredient branding on consumers' purchasing behaviours in services. Journal of Retailing and Consumer Services, 63, p. 102690. ISSN (print) 0969-6989

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Official URL:	https://doi.org/10.1016/j.jretconser.2021.102690
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation
Date Deposited:	05 Aug 2021 12:39
Last Modified:	26 Jan 2023 03:05
DOI:	https://doi.org/10.1016/j.jretconser.2021.102690
URI:	https://eprints.kingston.ac.uk/id/eprint/49762

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