Items where Kingston Author is "Singh, Jaywant"

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | No Grouping
Number of items: 93.

Article

Singh, Jaywant and Dall'Olmo Riley, Francesca (2022) Consumer perceptions and behaviour towards branded commodities. Journal of Consumer Behaviour, 21(1), pp. 19-32. ISSN (print) 1472-0817

Singh, Jaywant, Crisafulli, Benedetta, Quamina, La Toya and Kottasz, Rita (2020) The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review, 17(4), pp. 821-834. ISSN (print) 1740-4754

Singh, Jaywant, Crisafulli, Benedetta and Quamina, La Toya (2020) 'Corporate image at stake' : the impact of corporate crises and response strategies on consumer perceptions of brand alliances. Journal of Business Research, 117, pp. 839-849. ISSN (print) 0148-2963

Singh, Jaywant, Crisafulli, Benedetta and Quamina, La Toya (2019) How intensity of cause-related marketing guilt appeals influences consumers : the roles of company motive and consumer identification with the brand. Journal of Advertising Research, 59(3), ISSN (print) 0021-8499

Crisafulli, Benedetta, Wasil, Mohammad, Singh, Jaywant and Benoit, Sabine (2019) Managing patient expectations through understanding health service experiences. British Journal of Medical Practitioners, 12(2), a014. ISSN (online) 1757-8515

Crisafulli, Benedetta, Singh, Jaywant and Quamina, La Toya (2019) Tackling global challenges through cause-related marketing : how brands should promote their support to social causes. Admap,

Crisafulli, Benedetta and Singh, Jaywant (2017) Service failures in e-retailing : examining the effects of response time, compensation, and service criticality. Computers in Human Behavior, 77, pp. 413-424. ISSN (print) 0747-5632

Crisafulli, Benedetta and Singh, Jaywant (2017) Four steps to ensuring best practice in new brand launches. Admap, May, pp. 10-12. ISSN (print) 0001-8295

Singh, Jaywant, Shukla, Paurav and Kalafatis, Stavros (2017) IT usage for enhancing trade show performance : evidence from the aviation services. Journal of Business & Industrial Marketing, 32(3), pp. 398-408. ISSN (print) 0885-8624

Singh, Jaywant and Crisafulli, Benedetta (2016) Managing online service recovery : procedures, justice and customer satisfaction. Journal of Service Theory and Practice, 26(6), pp. 764-787. ISSN (print) 2055-6225

Singh, Jaywant (2016) The influence of CSR and ethical self-identity in consumer evaluation of cobrands. Journal of Business Ethics, 138(2), pp. 311-326. ISSN (print) 0167-4544

Kalafatis, Stavros, Ledden, Lesley, Riley, Debra and Singh, Jaywant (2016) The added value of brand alliances in higher education. Journal of Business Research, 69(8), pp. 3122-3132. ISSN (print) 0148-2963

Crisafulli, Benedetta and Singh, Jaywant (2016) Service guarantee as a recovery strategy : the impact of guarantee terms on perceived justice and firm motives. Journal of Service Management, 27(2), pp. 117-143. ISSN (print) 1757-5818

Shukla, Paurav, Banerjee, Madhumita and Singh, Jaywant (2016) Customer commitment to luxury brands : antecedents and consequences. Journal of Business Research, 69(1), pp. 323-331. ISSN (print) 0148-2963

Simoes, Claudia, Singh, Jaywant and Perin, Marcelo G. (2015) Corporate brand expressions in business-to-business companies’ websites : evidence from Brazil and India. Industrial Marketing Management, 51, pp. 59-68. ISSN (print) 0019-8501

Shukla, Paurav, Singh, Jaywant and Banerjee, Madhumita (2015) They are not all same: variations in Asian consumers' value perceptions of luxury brands. Marketing Letters, 26(3), pp. 265-278. ISSN (print) 0923-0645

Galan Ladero, M. Mercedes, Galera Casquet, Clementina and Singh, Jaywant (2015) Understanding factors influencing consumer attitudes toward cause-related marketing. International Journal of Nonprofit and Voluntary Sector Marketing, 20(1), pp. 52-70. ISSN (print) 1465-4520

Singh, Jaywant, Kalafatis, Stavros P. and Ledden, Lesley (2014) Consumer perceptions of cobrands : the role of brand positioning strategies. Marketing Intelligence & Planning, 32(2), pp. 145-159. ISSN (print) 0263-4503

Kalafatis, Stavros P., Riley, Debra and Singh, Jaywant (2014) Context effects in the evaluation of business-to-business brand alliances. Industrial Marketing Management, 43(2), pp. 322-334. ISSN (print) 0019-8501

Hand, Chris and Singh, Jaywant (2014) Segmenting the betting market in England. International Journal of Market Research, 56(1), pp. 111-127. ISSN (print) 1470-7853

Blankson, Charles, Cowan, Kirsten, Crawford, John, Kalafatis, Stavros, Singh, Jaywant and Coffie, Stanley (2013) A review of the relationships and impact of market orientation and market positioning on organisational performance. Journal of Strategic Marketing, 21(6), pp. 499-512. ISSN (print) 0965-254X

Uncles, Mark, Kennedy, Rachel, Nenycz-Thiel, Magda, Singh, Jaywant and Kwok, Simon (2012) In 25 years, across 50 categories, user profiles for directly competing brands seldom differ: affirming Andrew Ehrenberg’s principles. Journal of Advertising Research, 52(2), pp. 252-261. ISSN (print) 0021-8499

Singh, Jaywant, Dall'Olmo Riley, Francesca, Hand, Christopher and Maeda, Mari (2012) Measuring brand choice in the older customer segment in Japan. International Journal of Market Research, 54(3), pp. 347-368. ISSN (print) 1470-7853

Singh, Jaywant, Scriven, John, Clemente, Maria, Lomax, Wendy and Wright, Malcolm (2012) New brand extensions: patterns of success and failure. Journal of Advertising Research, 52(2), pp. 234-242. ISSN (print) 0021-8499

Kalafatis, Stavros P., Remizova, Natalia, Riley, Debra and Singh, Jaywant (2012) The differential impact of brand equity on B2B co-branding. Journal of Business & Industrial Marketing, 27(8), pp. 623-634. ISSN (print) 0885-8624

Hand, Chris, Dall'Olmo Riley, Francesca, Harris, Patricia, Singh, Jaywant and Rettie, Ruth (2009) Online grocery shopping: the influence of situational factors. European Journal of Marketing, 43(9/10), pp. 1205-1219. ISSN (print) 0309-0566

Singh, Jaywant, Salmones Sanchez, Maria del Mar Garcia and Bosque, Igancio Rodriguez (2008) Understanding corporate social responsibility and product perceptions in consumer markets: a cross-cultural evaluation. Journal of Business Ethics, 80(3), pp. 597-611. ISSN (print) 0167-4544

Singh, Jaywant, Ehrenberg, Andrew and Goodhardt, Gerald (2008) Measuring customer loyalty to product variants. International Journal of Market Research, 50(4), pp. 513-532. ISSN (print) 1470-7853

Singh, Jaywant, Ehrenberg, Andrew and Gerald, Goodhardt (2004) Loyalty to product variants: a pilot. Journal of Customer Behaviour, 3(2), pp. 123-132. ISSN (print) 1475-3928

Kennedy, Rachel and Singh, Jaywant (2002) A case for replication: fitting product variants data to the Dirichlet model. Asia Pacific Advances in Consumer Research, 5, pp. 374-378. ISSN (print) 0098-9258

Book

East, Robert, Singh, Jaywant, Malcolm, Wright and Marc, Vanhuele (2017) Consumer behaviour : applications in marketing. 3rd ed. London, U.K. : SAGE Publications Ltd. 368p. ISBN 9781473919495

Crisafulli, Benedetta and Singh, Jaywant (2016) Managing online service recovery at iMAGE Telecom. London, U.K. : Sage Publication. (SAGE Business Cases) ISBN 9781473952034

Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, eds. (2016) The Routledge companion to contemporary brand management. Abingdon, U.K. : Routledge. 560p. (Routledge Companions in Business, Management and Accounting) ISBN 9780415747905

Singh, Jaywant (2010) Loyalty to product variants. Saarbrucken, Germany : LAP Lambert Academic Publishing. 244p. ISBN 9783838346465

Book Section

Xue, Melanie and Singh, Jaywant (2019) Cross-cultural consumer responses to cause-related marketing : theoretical insights and future research. In: Leonidou, L.C. , Katsikeas, C.S. , Samiee, S. and Leonidou, C.N., (eds.) Socially-responsible international business : critical issues and the way forward. Cheltenham, U.K. : Edward Elgar. (In Press)

Singh, Jaywant and Crisafulli, Benedetta (2017) Case study 4: Managing customer complaints: the case of Imperial Orchid Hotels in Thailand. In: Roy, Sanjit Kumar , Mutum, Dilip S. and Nguyen, Bang, (eds.) Services marketing cases in emerging markets: an Asian perspective. Cham, Switzerland : Springer International. pp. 35-44. ISBN 9783319329680

Singh, Jaywant and Uncles, Mark (2016) Measuring the market performance of brands: applications in brand management. In: Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, (eds.) The Routledge companion to contemporary brand management. Abingdon, U.K. : Routledge. pp. 13-31. ISBN 9780415747905

Singh, Jaywant and Wright, Malcolm (2016) New brands: performance and measurement. In: Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, (eds.) The Routledge companion to contemporary brand management. Abingdon, U.K. : Routledge. pp. 186-198. ISBN 9780415747905

Singh, Jaywant, Quamina, La Toya and Kalafatis, Stavros P. (2016) Strategic brand alliances : research advances and practical applications. In: Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, (eds.) The Routledge companion to contemporary brand management. Abingdon, U.K. : Routledge. pp. 120-135. ISBN 9780415747905

Singh, Jaywant and Crisafulli, Benedetta (2015) Customer responses to service failure and recovery experiences. In: Sahadev, Sunil , Purani, Keyoor and Malhotra, Neeru, (eds.) Boundary spanning elements and the marketing function in organizations: concepts and empirical studies. Cham, Switzerland : Springer International Publishing AG. pp. 117-135. ISBN 9783319134390

Conference or Workshop Item

Quamina, La Toya and Singh, Jaywant (2019) Negative spill over effects in corporate brand alliances in crisis. In: Understanding Complexity, Transforming the Marketplace, AMA Winter Conference; 22 - 24 Feb 2019, Austin, Texas, U.S.. (Unpublished)

Crisafulli, Benedetta, Singh, Jaywant, Quamina, La Toya and Xue, Melanie (2018) Retrieving corporate reputation following a crisis : the impact of online communications and affective displays on consumers. In: The 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR2018); 02-03 Sep 2018, Calabria, Italy. (Unpublished)

Singh, Jaywant, Crisafulli, Benedetta and Benoit, Sabine (2018) Understanding how patients and their networks cope with co-creation processes in health services. In: American Marketing Association (AMA) 2018 Winter Conference:Integrating Paradigms in a World Where Marketing is Everywhere​; 23-25 Feb 2018, New Orleans, U.S..

Shukla, Paurav, Khalifa, Dina, Peschken, Thomas and Singh, Jaywant (2018) Antecedents and consequences of attitude functions for luxury brands: a cross-national examination. In: American Marketing Association (AMA) 2018 Winter Conference:Integrating Paradigms in a World Where Marketing is Everywhere​; 23-25 Feb 2018, New Orleans, U.S..

Crisafulli, Benedetta, El-Manstrly, Dahlia and Singh, Jaywant (2017) ' Feeling better now ': how sharing unsatisfactory health service experiences on social media influences consumer well-being. In: Frontiers in Service Conference; 22 - 25 Jun 2017, New York, U.S..

Singh, Jaywant and Crisafulli, Benedetta (2017) 'Too little, too late?' The effect of time and money on consumer responses to online service failures. In: Frontiers in Service Conference; 22-25 Jun 2017, New York, U.S..

Singh, Jaywant, Quamina, La Toya and Xue, Melanie (2017) ' 10 million followers and counting ': how digital brand alliances between online influencers and brands impact consumer value perceptions. In: 45th Academy of Marketing Science (AMS) Annual Conference; 24 - 26 May 2017, Coronado Island, U.S..

Shukla, Paurav, Purani, Keyoor and Singh, Jaywant (2017) Influence of consumer vanity on employment of impression management tactics and their consequences on conspicuous consumption orientation. In: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World; 17-19 Feb 2017, Orlando, Florida, U.S..

Shukla, Paurav, Singh, Jaywant and Dall'Olmo Riley, Francesca (2017) Influence of local and foreign visual aesthetics and personality traits on Chinese consumers’ luxury purchase intentions. In: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World; 17-19 Feb 2017, Orlando, Florida, U.S..

Xue, Melanie, Singh, Jaywant and Farashah, Ali Dehghanpur (2017) ‘Rising by sin’: consumer evaluation of social cause-brand alliances in stigmatised and non-stigmatised industries. In: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World; 17-19 Feb 2017, Orlando, Florida, U.S..

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Riley, Debra, Robinson, Helen and Singh, Jaywant (2016) Single-channel or multi-channel? U.K. grocery shoppers purchase behaviour, motivations and perceptions. In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..

Singh, Jaywant, Quamina, La Toya and Kalafatis, Stavros (2016) 'Under a cloud' : the impact of corporate reputation harm on brand equity and consumer value perceptions. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.

Singh, Jaywant and Crisafulli, Benedetta (2016) 'Could they have done better?’ Examining customer responses to online service failure and recovery through counterfactual reasoning. In: SERVSIG 2016 -The Future of Services in the Heart of Europe; 17-19 Jun 2016, Maastricht, The Netherlands.

Crisafulli, Benedetta, Singh, Jaywant and Dall'Olmo Riley, Francesca (2016) Signaling firm and employee trustworthiness : the influence of service guarantee, employee behaviour and firm reputation on customer trust in service recovery. In: SERVSIG 2016 -The Future of Services in the Heart of Europe; 17-19 Jun 2016, Maastricht, The Netherlands.

Shukla, Paurav, Singh, Jaywant, Dall'Olmo Riley, Francesca and Moore, Christopher (2016) 'It's a matter of aesthetics' : exploring the influence of local versus foreign visual aesthetics on consumers' luxury purchase intentions. In: 2016 Monaco Symposium on Luxury: Emerging Challenges in Luxury Marketing; 7-8 Apr 2016, Monte Carlo, Monaco.

Singh, Jaywant, Dall'Olmo Riley, Francesca and Quamina, La Toya (2016) 'Brands that do not do good': the impact of corporate reputation harm on brand equity and consumer value perceptions. In: 11th Global Brand Conference: Brands that do Good; 27-29 Apr 2016, Bradford, U.K..

Singh, Jaywant and Crisafulli, Benedetta (2016) " If only they were more caring " : the role of counterfactuals and emotions in customer coping with health service failures. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.

Singh, Jaywant, Crisafulli, Benedetta and Shukla, Paurav (2016) 'Too bad to be true' : the effect of guilt appeal intensity in cause-related marketing. In: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World; 17-19 Feb 2017, Orlando, Florida, U.S..

Singh, Jaywant and Shukla, Paurav (2015) Creative in-store packaging cues: are consumers noticing? In: American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data; 26-28 Feb 2016, Las Vegas, U.S..

Shukla, Paurav and Singh, Jaywant (2015) What makes them commit? Examining customer commitment to luxury brands across emerging markets. In: American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data; 26-28 Feb 2016, Las Vegas, U.S..

Simoes, Claudia and Singh, Jaywant (2015) Managerial perspectives on B2B corporate brand management: preliminary insights from UK businesses. In: British Academy of Management (BAM) Conference 2015: The Value of Pluralism in Advancing Management Research, Education and Practice; 08-10 Sep 2015, Portsmouth, U.K..

Singh, Jaywant, Banerjee, Madhumita and Shukla, Paurav (2015) I am really attached to my brand!: understanding customer commitment to luxury brands in Thailand. In: The Spaces of Luxury: Places, Spaces and Geographies from the Renaissance to the Present; 5-7 Feb 2015, London, U.K..

Simoes, Claudia, Perin, Marcelo and Singh, Jaywant (2015) Corporate brand representations in B2B companies’ websites. In: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing; 14-18 Jul 2015, Bari, Italy.

Singh, Jaywant, Crisafulli, Benedetta and Roy, Sanjit K (2015) Customer coping behaviour during health service failures: the role of self-efficacy and failure severity. In: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing; 14-18 Jul 2015, Bari, Italy.

Crisafulli, Benedetta, Singh, Jaywant and Dall'Olmo Riley, Francesca (2015) Guarantee policies and employee behaviour as signals of service recovery fairness. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland. ISBN 9781905952649

Shukla, Paurav, Singh, Jaywant and Banerjee, Madhumita (2015) Marketing luxury brands across Asian markets: an investigation of consumer luxury value perceptions in China, India and Indonesia. In: American Marketing Association (AMA) 2015 Winter Marketing Educators' Conference: Marketing in a Global, Digital and Connected World; 13-15 Feb 2015, San Antonio, U.S..

Singh, Jaywant and Simoes, Claudia (2015) The impact of digital corporate branding on consumer - company identification. In: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing; 14-18 Jul 2015, Bari, Italy.

Dall'Olmo Riley, Francesca, Hand, Chris and Singh, Jaywant (2014) The effect of product conspicuousness in vertical downscale extensions: a replication. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..

Kalafatis, Stavros, Singh, Jaywant, Crisafulli, Benedetta and Dall'Olmo Riley, Francesca (2014) Customer perceptions of service recovery fairness : an empirical investigation in the Thai hotel sector. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533

Singh, Jaywant and Crisafulli, Benedetta (2014) Managing online service recovery in subscription and non-subscription markets. In: 2nd International Conference on Contemporary Marketing Issues (ICCMI) 2014; 18-20 Jun 2014, Athens, Greece. ISBN 9789602871454

Singh, Jaywant, Shukla, Paurav and Blankson, Charles (2014) The antecedents and effects of information technology usage on trade show performance. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533

Crisafulli, Benedetta and Singh, Jaywant (2014) The effect of guarantee terms on service recovery fairness. In: 8th American Marketing Association Services Marketing Special Interest Group (AMA SERVSIG) International Service Research Conference 2014: Services Marketing in the New Economic and Social Landscape; 13-15 Jun 2014, Thessaloniki, Greece. ISBN 9789609874090

Shukla, Paurav, Banerjee, Madhumita and Singh, Jaywant (2014) Consumer commitment to luxury brands: antecedents and consequences. In: Monaco Symposium on Luxury: From Tradition to Innovation; Apr 10-11, 2014, Monte Carlo, Monaco.

Crisafulli, Benedetta, Singh, Jaywant and Dall'Olmo Riley, Francesca (2014) Do organisational policies matter? The impact of service guarantee on customer perceptions of recovery fairness. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533

Galan-Ladero, M. Mercedes, Galera-Casquet, Clementina and Singh, Jaywant (2013) Cause-related alliances between businesses and nonprofit organisations: antecedents of consumer attitudes. In: The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2013, Kingston Upon Thames, U.K.. (Unpublished)

Kalafatis, Stavros, Singh, Jaywant and Blankson, Charles (2013) Brand positioning as a determinant of consumer attitudes towards co-brands. In: 42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World; 4-7 Jun 2013, Istanbul, Turkey.

Singh, Jaywant, Galan-Ladero, Mercedes and Kalafatis, Stavros (2013) The role of corporate social responsibility in consumer evaluation of cobrands. In: 42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World; 4-7 Jun 2013, Istanbul, Turkey.

Singh, Jaywant and Galan-Ladero, Mercedes (2013) The role of ethical self-identity in consumer evaluation of CSR-based brand alliances. In: 12th International Congress on Public and Non-Profit Marketing; 13-14 Jun 2013, The Canary Islands, Spain. (Unpublished)

Singh, Jaywant, Kalafatis, Stavros and Mcgill, John (2012) Business-to-business brand extension into consumer markets : an investigation of consumer attitudes. In: International Conference on Contemporary Marketing Issues (ICCMI) 2012; 13-15 Jun 2012, Thessaloniki, Greece. ISBN 9789602871409

Singh, Jaywant, Kalafatis, Stavros, Blankson, Charles and Passera, Mark (2012) Consumer evaluation of cobrands : the role of brand positioning strategies. In: International Conference on Contemporary Marketing Issues (ICCMI) 2012; 13-15 Jun 2012, Thessaloniki, Greece. ISBN 9789602871409

Kalafatis, Stavros, Singh, Jaywant and Riley, Debra (2012) Intangibility as a determinant of consumer evaluation of co-branded services. In: 41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers; 22-25 May 2012, Lisbon, Portugal. ISBN 9789897320040

Blankson, Charles, Kalafatis, Stavros, Cowan, Kirsten and Singh, Jaywant (2012) Market orientation and positioning strategy : review and propositions. In: 2012 Academy of Marketing Science (AMS) World Marketing Congress (WMC): Cultural Perspectives in Marketing: Thriving in a New World Economy; 28 Aug - 01 Sep 2012, Buckhead (Atlanta), Georgia, U.S..

Hand, Chris and Singh, Jaywant (2011) Gambling purchases in England: an empirical analysis of behavioural segments. In: Academy of Marketing Conference 2011: Marketing fields forever; 05-07 Jul 2011, Liverpool, U.K.. (Unpublished)

Singh, Jaywant, Kalafatis, Stavros P., Riley, Debra and Ledden, Lesley (2011) Cobranding in higher education : an investigation of student attitudes. In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)

Singh, Jaywant, Kalafatis, Stavros, Riley, Debra and Ledden, Lesley (2011) Co-branding in higher education : an investigation of student attitudes. In: 6th International Conference on Higher Education Marketing ICHEM 2011; April 18-20, 2011, Cairo, Egypt.

Singh, Jaywant and Clemente, Maria (2010) Understanding loyalty to new brands: an empirical examination of brand performance and repeat purchase behaviour. In: Academy of Marketing Conference; 06 - 09 Jul 2010, Coventry, U.K.. (Unpublished)

Dall'Olmo Riley, Francesca, Singh, Jaywant and Hand, Chris (2010) How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.

Singh, Jaywant and Maeda, Mari (2009) Brand purchasing among older customers in Japan. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing; 30 Nov - 02 Dec 2009, Melbourne, Australia. ISBN 1863081585

Singh, Jaywant, Hand, Chris and Chen, Hsin (2009) Differentiation in a branded commodity category: tapping into the behavioural data. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing; 30 Nov - 02 Dec 2009, Melbourne, Australia. ISBN 1863081585

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Rettie, Ruth, Robinson, Helen and Singh, Jaywant (2008) Now I shop, now I don't: situational triggers of online grocery shopping behaviour. In: 37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought; 27-30 May 2008, Brighton, U.K..

Dall'Olmo Riley, Francesca, Hand, Chris, Rettie, Ruth, Robinson, Helen, Singh, Jaywant and Harris, Patricia (2007) Adoption and motivational factors for online grocery shopping in the UK. In: Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice; 3-6 Jul 2007, Egham, U.K..

Database or Web Resource

Tongwaranan, Tanyatorn [Interviewer] and Singh, Jaywant [Interviewee] (2015) Luxurious insights.

Banerjee, Madhumita, Singh, Jaywant and Shukla, Paurav (2015) They are not all same: how Asian luxury consumers engage with luxury brands.

This list was generated on Tue Mar 19 05:58:18 2024 GMT.