Research at Kingston University

Galan-Ladero, M. Mercedes, Galera-Casquet, Clementina and Singh, Jaywant (2013) Cause-related alliances between businesses and nonprofit organisations: antecedents of consumer attitudes. In: The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2013, Kingston Upon Thames, U.K.. (Unpublished)

Singh, Jaywant, Kalafatis, Stavros and Mcgill, John (2012) Business-to-business brand extension into consumer markets: an investigation of consumer attitudes. In: International Conference on Contemporary Marketing Issues (ICCMI) 2012; 13-15 Jun 2012, Thessaloniki, Greece. ISBN 9789602871409

Singh, Jaywant, Kalafatis, Stavros, Blankson, Charles and Passera, Mark (2012) Consumer evaluation of cobrands: the role of brand positioning strategies. In: International Conference on Contemporary Marketing Issues (ICCMI) 2012; 13-15 Jun 2012, Thessaloniki, Greece. ISBN 9789602871409

Uncles, Mark, Kennedy, Rachel, Nenycz-Thiel, Magda, Singh, Jaywant and Kwok, Simon (2012) In 25 years, across 50 categories, user profiles for directly competing brands seldom differ: affirming Andrew Ehrenberg’s principles. Journal of Advertising Research, 52(2), pp. 252-261. ISSN (print) 0021-8499

Kalafatis, Stavros, Singh, Jaywant and Riley, Debra (2012) Intangibility as a determinant of consumer evaluation of co-branded services. In: 41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers ; 22-25 May 2012, Lisbon, Portugal. ISBN 9789897320040

Blankson, Charles, Kalafatis, Stavros, Cowan, Kirsten and Singh, Jaywant (2012) Market orientation and positioning strategy: review and propositions. In: 2012 Academy of Marketing Science (AMS) World Marketing Congress (WMC): Cultural Perspectives in Marketing: Thriving in a New World Economy; 28 Aug - 01 Sep 2012, Buckhead (Atlanta), Georgia, U.S..

Singh, Jaywant, Dall'Olmo Riley, Francesca, Hand, Christopher and Maeda, Mari (2012) Measuring brand choice in older customer segment in Japan. International Journal of Market Research, 54(3), pp. 347-368. ISSN (print) 1470-7853

Singh, Jaywant, Scriven, John, Clemente, Maria, Lomax, Wendy and Wright, Malcolm (2012) New brand extensions: patterns of success and failure. Journal of Advertising Research, 52(2), pp. 234-242. ISSN (print) 0021-8499

Kalafatis, Stavros P., Remizova, Natalia, Riley, Debra and Singh, Jaywant (2012) The differential impact of brand equity on B2B co-branding. Journal of Business & Industrial Marketing, 27(8), pp. 623-634. ISSN (print) 0885-8624

Hand, Chris and Singh, Jaywant (2011) Gambling purchases in England: an empirical analysis of behavioural segments. In: Academy of Marketing Conference 2011: Marketing fields forever; 05-07 Jul 2011, Liverpool, U.K.. (Unpublished)

Singh, Jaywant, Kalafatis, Stavros P., Riley, Debra and Ledden, Lesley (2011) Cobranding in higher education: an investigation of student attitudes. In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)

Singh, Jaywant, Kalafatis, Stavros, Riley, Debra and Ledden, Lesley (2011) Co-branding in higher education: an investigation of student attitudes. In: 6th International Conference on Higher Education Marketing ICHEM 2011; April 18-20, 2011, Cairo, Egypt.

Singh, Jaywant and Clemente, Maria (2010) Understanding loyalty to new brands: an empirical examination of brand performance and repeat purchase behaviour. In: Academy of Marketing Conference; 06 - 09 Jul 2010, Coventry, U.K.. (Unpublished)

Dall'Olmo Riley, Francesca, Singh, Jaywant and Hand, Chris (2010) How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.

Singh, Jaywant (2010) Loyalty to product variants. Saarbrucken, Germany : LAP Lambert Academic Publishing. 244p. ISBN 9783838346465

Singh, Jaywant and Maeda, Mari (2009) Brand purchasing among older customers in Japan. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing; 30 Nov - 02 Dec 2009, Melbourne, Australia. ISBN 1863081585

Singh, Jaywant, Hand, Chris and Chen, Hsin (2009) Differentiation in a branded commodity category: tapping into the behavioural data. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing; 30 Nov - 02 Dec 2009, Melbourne, Australia. ISBN 1863081585

Hand, Chris, Dall'Olmo Riley, Francesca, Harris, Patricia, Singh, Jaywant and Rettie, Ruth (2009) Online grocery shopping: the influence of situational factors. European Journal of Marketing, 43(9/10), pp. 1205-1219. ISSN (print) 0309-0566

Singh, Jaywant, Salmones Sanchez, Maria del Mar Garcia and Bosque, Igancio Rodriguez (2008) Understanding corporate social responsibility and product perceptions in consumer markets: a cross-cultural evaluation. Journal of Business Ethics, 80(3), pp. 597-611. ISSN (print) 0167-4544

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Rettie, Ruth, Robinson, Helen and Singh, Jaywant (2008) Now I shop, now I don't: situational triggers of online grocery shopping behaviour. In: 37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought; 27-30 May 2008, Brighton, U.K..

Singh, Jaywant, Ehrenberg, Andrew and Goodhardt, Gerald (2008) Measuring customer loyalty to product variants. International Journal of Market Research, 50(4), pp. 513-532. ISSN (print) 1470-7853

Dall'Olmo Riley, Francesca, Hand, Chris, Rettie, Ruth, Robinson, Helen, Singh, Jaywant and Harris, Patricia (2007) Adoption and motivational factors for online grocery shopping in the UK. In: Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice; 3-6 Jul 2007, Egham, U.K..

Singh, Jaywant, Ehrenberg, Andrew and Gerald, Goodhardt (2004) Loyalty to product variants: a pilot. Journal of Customer Behaviour, 3(2), pp. 123-132. ISSN (print) 1475-3928

Kennedy, Rachel and Singh, Jaywant (2002) A case for replication: fitting product variants data to the Dirichlet model. Asia Pacific Advances in Consumer Research, 5, pp. 374-378. ISSN (print) 0098-9258