Singh, Jaywant, Crisafulli, Benedetta, Quamina, La Toya and Kottasz, Rita (2020) The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review, 17(4), pp. 821-834. ISSN (print) 1740-4754

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Official URL:	https://doi.org/10.1111/emre.12362
Item Type:	Article
Uncontrolled Keywords:	strategy and management; business and international management
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation
Date Deposited:	25 Oct 2018 07:38
Last Modified:	09 Aug 2021 02:05
DOI:	https://doi.org/10.1111/emre.12362
URI:	https://eprints.kingston.ac.uk/id/eprint/42179

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