The role of brand equity and crisis type on corporate brand alliances in crises

Singh, Jaywant, Crisafulli, Benedetta, Quamina, La Toya and Kottasz, Rita (2019) The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review, ISSN (print) 1740-4754 (Epub Ahead of Print)

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