The role of brand equity and crisis type on corporate brand alliances in crises

Singh, Jaywant, Crisafulli, Benedetta, Quamina, La Toya and Kottasz, Rita (2020) The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review, 17(4), pp. 821-834. ISSN (print) 1740-4754

Official URL: https://doi.org/10.1111/emre.12362

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Official URL:	https://doi.org/10.1111/emre.12362
Item Type:	Article
Uncontrolled Keywords:	strategy and management; business and international management
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation
Date Deposited:	25 Oct 2018 07:38
Last Modified:	09 Aug 2021 02:05
DOI:	https://doi.org/10.1111/emre.12362
URI:	https://eprints.kingston.ac.uk/id/eprint/42179

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