2004

Au-Yeung, Amelia Yuen Shan (2004) Co-evolution of foreign retailers and the environment in China: towards a conceptual framework. In: European Institute for Advanced Studies in Management (EIASM) 2nd Workshop on International Strategy and Cross-Cultural Management; 24-25 Sep 2004, Edinburgh, U.K.

Au-Yeung, Amelia Yuen Shan (2004) Re-assessing strategic motives of retail internationalisation: the case of the People's Republic of China. Journal for International Business and Entrepreneurship Development, 2(1), pp. 63-70. ISSN (print) 1549-9324

Au-Yeung, Amelia Yuen Shan (2004) Retail internationalisation strategy in China. In: Academy for Global Business Advancement (AGBA) Inaugural World Congress; Jan 2004, New Delhi, India.

Bakan, Ismail, Suseno, Yuliani, Pinnington, Ashly and Money, Arthur (2004) The influence of financial participation and participation in decision-making on employee job attitudes. The International Journal of Human Resource Management, 15(3), pp. 587-616. ISSN (print) 0958-5192

Blankson, C. and Kalafatis, S.P. (2004) The development and validation of a scale measuring consumer/customer-derived generic typology of positioning strategies. Journal of Marketing Management, 20(1-2), pp. 5-43. ISSN (print) 0267-257x

Dall'Olmo Riley, Francesca, Lomax, Wendy and Blunden, Angela (2004) Dove vs. Dior: extending brand extension decision-making process from mass to luxury. Australasian Marketing Journal, 12(3), pp. 40-55. ISSN (print) 1441-3582

Demos, Antonis, Filippaios, Fragkiskos and Papanastassiou, Marina (2004) An event study analysis of outward foreign direct investment: the case of Greece. International Journal of the Economics of Business, 11(3), pp. 329-348. ISSN (print) 1357-1516

Dixon, Sarah E.A. (2004) A framework for organisational transformation. In: British Academy of Management Annual Conference : Management Futures; 30 Aug - 01 Sep 2004, St Andrews, U.K..

Dixon, Sarah E.A. (2004) The globalisation potential of the Russian oil industry: an empirical study. Journal for East European Management Studies, 9(1), pp. 40-60. ISSN (print) 0949-6181

Dixon, Sarah E.A. (2004) The importance of managerial resources in effecting transformational change: the case of the Russian oil industry. In: British Academy of Management Annual Conference : Management Futures; 30 Aug - 01 Sep 2004, St Andrews, U.K..

Filippaios, Fragkiskos, Kottaridi, Constantina, Papanastassiou, Marina and Pearce, Robert (2004) Empirical evidence on the strategic behaviour of US MNEs within the framework of dynamic differentiated networks. In: Mucchielli, Jean-Louis and Mayer, Thierry, (eds.) Multinational firms’ location and the new economic geography. Cheltenham : Edward Elgar Publishing Limited. pp. 178-204. (New horizons in international business series) ISBN 9781843766544

Filippaios, Fragkiskos (2004) Foreign direct investment in a small open economy of the European Union periphery: the case of Greece. In: 30th European International Business Academy (EIBA) Annual Conference: Challenges to the International Business and Management; 5-8 Dec 2004, Ljubljana, Slovenia.

Filippaios, Fragkiskos (2004) Foreign direct investment in the global village: a new definition of neighbourhoods? In: 30th European International Business Academy (EIBA) Annual Conference: Challenges to the International Business and Management; 5-8 Dec 2004, Ljubljana, Slovenia.

Filippaios, Fragkiskos and Kottaridi, Constantina (2004) Investment patterns and the competitiveness of Greek regions. Review of Urban and Regional Development Studies, 16(2), pp. 93-112. ISSN (print) 0917-0553

Gander, Jonathan and Rieple, Alison (2004) How relevant is transaction cost economics to inter-firm relationships in the music industry? Journal of Cultural Economics, 28(1), pp. 57-79. ISSN (print) 0885-2545

Korczynski, Marek and Ott, Ursula (2004) When production and consumption meet: cultural contradictions and the enchanting myth of customer sovereignty. Journal of Management Studies, 41(4), pp. 575-599. ISSN (print) 0022-2380

Kottaridi, Constantina, Filippaios, Fragkiskos, Pearce, Robert and Papanastassiou, Marina (2004) Choice of location and the roles of foreign subsidiaries: evidence from UK regions. (Discussion Paper) Reading, U.K. : University of Reading. 35 p.

Kottaridi, Constantina, Filippaios, Fragkiskos and Papanastassiou, Marina (2004) Choice of location and the roles of foreign subsidiaries: evidence from UK regions. In: Academy of International Business (AIB) 2004 Annual Meeting: Bridging with the Other: the Importance of Dialogue in International Business; 10-13 Jul 2004, Stockholm, Sweden.

Kottaridi, Constantina, Filippaios, Fragkiskos and Papanastassiou, Marina (2004) The investment development path and the product cycle: an integrated approach. (Discussion Paper) Reading, U.K. : University of Reading. 36 p.

Kottasz, Rita (2004) Differences in the donor behavior characteristics of young affluent males and females: empirical evidence from Britain. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 15(2), pp. 181-203. ISSN (print) 0957-8765

Kottasz, Rita (2004) How should charitable organisations motivate young professionals to give philanthropically? International Journal of Nonprofit and Voluntary Sector Marketing, 9(1), pp. 9-27. ISSN (print) 1465-4520

Lomax, Wendy (2004) Analysis and evaluation. UK : Butterworth-Heinemann Ltd. 304p. (Chartered Institute of Marketing Coursebooks) ISBN 9780750661867

Lowe, Sid, Carr, Adrian N. and Thomas, Michael (2004) Paradigmapping marketing theory. European Journal of Marketing, 38(9/10), pp. 1057-1064. ISSN (online) 0309-0566

Mador, Martha, Springdal, Kent and Dixon, Sarah (2004) Quasi-privatisations: an institutionalisation perspective. In: British Academy of Management (BAM) Conference 2004: Management Futures; 30 Aug - 01 Sep 2004, St Andrews, U.K.. ISBN 9780954960810

Rettie, Ruth (2004) International E-Business Marketing. The Marketing Review, 4(4), pp. 453-454. ISSN (print) 1469-347X

Rettie, Ruth, Grandcolas, Ursula and McNeil, Charles (2004) Post-impressions: internet advertising without click-through. In: Academy of Marketing (AM) Annual Conference 2004; 6-9 Jul 2004, Cheltenham, U.K.. ISBN 1861741480

Rettie, Ruth, Grandcolas, Ursula and Deakins, Bethan (2004) Text message advertising: dramatic effect on purchase intentions. In: Academy of Marketing Conference; 6-9 July 2004, Cheltenham, United Kingdom. ISBN 1861741480

Rettie, Ruth (2004) Using Goffman's frameworks to explain presence and reality. In: 7th Annual International Workshop on Presence; 13-15 October 2004, Valencia, Spain. ISBN 8497056493

Robinson, Helen and Ayling, J (2004) The effect of television programme enjoyment and viewing duration on the attention levels of the viewer during the commercial break. In: 33rd European Marketing Academy (EMAC) Annual Conference 2004: Worldwide Marketing; 18-21 May 2004, Murcia, Spain. (Unpublished)

Roveda, C., Vecchiato, R., Verganti, R. and Landoni, P. (2004) The RISE project: new methodologies for regional foresight. In: 1st International Seville Seminar on Future-Oriented Technology Analysis (FTA) : new horizons and challenges for future–oriented technology analysis; 13 -14 May 2004, Seville, Spain. (Unpublished)

Roveda, C., Vecchiato, R. and Vercesi, P. (2004) Relationships between national and regional foresight : the lessons from experience. International Journal of Foresight and Innovation Policy, 1(3/4), pp. 318-324. ISSN (print) 1740-2816

Singh, Jaywant, Ehrenberg, Andrew and Gerald, Goodhardt (2004) Loyalty to product variants: a pilot. Journal of Customer Behaviour, 3(2), pp. 123-132. ISSN (print) 1475-3928

Springdal, Kent and Mador, Martha (2004) Organizational changes resulting from the privatization of state enterprises. Public Money & Management, 24(1), pp. 69-80. ISSN (print) 0954-0962

Themistocleous, Marinos and Chen, Hsin (2004) Investigating the integration of SMEs' information systems: an exploratory case study. International Journal of Information Technology and Management, 3(2/3/4), pp. 208-234. ISSN (print) 1461-4111