Research at Kingston University

East, Robert, Grandcolas, Ursula, Dall'Olmo Riley, Francesca and Lomax, Wendy (2012) Reasons for switching service providers. Australasian Marketing Journal, 20(2), pp. 164-170. ISSN (print) 1441-3582

East, Robert, Lomax, Alice and Romaniuk, Jenni (2011) Do brand users give more word of mouth when they hear their brand recommended? In: Academy of Marketing Conference 2011: Marketing fields forever; 05-07 Jul 2011, Liverpool, U.K.. (Unpublished)

Romaniuk, Jenny, Nguyen, Cathy and East, Robert (2011) The intended effect of WOM about TV programs. In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May 2011, Ljubljana, Slovenia. (Unpublished)

East, Robert, Uncles, Mark, Lomax, Wendy and Robinson, Helen (2011) Explaining the behavior of the older consumer. In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May, Ljubljana, Slovenia. (Unpublished)

East, Robert, Romaniuk, Jenni and Lomax, Wendy (2011) The NPS and the ACSI: a critique and an alternative metric. International Journal of Market Research, 53(3), pp. 327-346. ISSN (print) 1470-7853

Romaniuk, Jenni, Nguyen, Cathy and East, Robert (2011) The accuracy of self-reported probabilities of giving recommendations. International Journal of Market Research, 53(4), pp. 507-522. ISSN (print) 1470-7853

Uncles, Mark D., East, Robert and Lomax, Wendy (2010) Market share is correlated with word-of-mouth volume. Australasian Marketing Journal (AMJ), 18(3), pp. 145-150. ISSN (print) 1441-3582

East, Robert and Lomax, W. (2010) Customer metrics for shares performance prediction: a review. In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)

Lomax, Wendy, East, Robert and Harris, Patricia (2010) Conversation after consumption. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.

Nguyen, Cathy, Romaniuk, Jenni and East, Robert (2010) Understanding self-reported probabilities of giving word of mouth. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.

Uncles, Mark, East, Robert and Lomax, Wendy (2009) Market share and the volume of word of mouth. In: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place; 7-9 Jul 2009 , Leeds, U.K..

East, Robert, Dall'Olmo Riley, Francesca, Lomax, Wendy and Harris, Patricia (2009) Evaluating and improving word-of-mouth measures. In: 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?; 26-29 May 2009, Nantes, France.

East, Robert, Lomax, Wendy and Uncles, Mark (2009) Does mode of customer acquisition relate to reported recommendation, retention and spending? In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing; 30 Nov - 02 Dec 2009, Melbourne, Australia. ISBN 1863081585

East, Robert and Uncles, Mark D. (2008) In praise of retrospective surveys. Journal of Marketing Management, 24(9), pp. 929-944. ISSN (print) 0267-257X

East, Robert, Hammond, Kathy and Lomax, Wendy (2008) Measuring the impact of positive and negative word of mouth on brand purchase probability. International Journal of Research in Marketing, 25(3), pp. 215-224. ISSN (print) 0167-8116

East, Robert, Wright, Malcolm and Vanhuele, Marc (2008) Consumer behaviour: applications in marketing. London, U.K. : Sage Publications Ltd. 334p. ISBN 9781412934312

Goodey, Caroline and East, Robert (2008) Testing the market maven concept. Journal of Marketing Management, 24(3-4), pp. 265-282. ISSN (print) 0267-257X

East, Robert (2008) Satisfaction's consequences. (Talk with slides). London, U.K. : Henry Stewart Talks. (24 min.) (Marketing and management collection: Improving the customer experience)

East, Robert, Hammond, Kathy and Wright, Malcolm (2007) The relative incidence of positive and negative word of mouth: a multi-category study. International Journal of Research in Marketing, 24(2), pp. 175-184. ISSN (print) 0167-8116

East, Robert (2007) Researching word of mouth. Australasian Marketing Journal, 15(1), pp. 23-26. ISSN (print) 1441-3582

East, Robert, Hammond, Kathy and Gendall, Philip (2006) Fact and fallacy in retention marketing. Journal of Marketing Management, 22(1), pp. 5-23. ISSN (online) 0267-257X

Trikka, Nefeli and East, Robert (2006) Investigating the price knowledge ladder. Journal of Empirical Generalisations in Marketing Science, 10(3), ISSN (online) 1326-4443

East, Robert, Hammond, Kathy, Lomax, Wendy and Robinson, Helen (2005) What is the effect of a recommendation? The Marketing Review, 5(2), pp. 145-157. ISSN (print) 1469-347x

East, Robert, Gendall, Philip, Hammond, Kathy and Lomax, Wendy (2005) Consumer loyalty, singular, additive or interactive? Australasian Marketing Journal, 13(2), pp. 10-26. ISSN (online) 1441-3582

East, Robert, Eftichiadou, Vicki and Williamson, Michael (2003) Research note: point-of-purchase display and brand sales. The International Review of Retail, Distribution and Consumer Research, 13(1), pp. 127-134. ISSN (print) 0959-3969

East, Robert, Lomax, Wendy and Narain, Radhika (2001) Customer tenure, recommendation and switching. Journal of Customer Satisfaction, Dissatisfaction and Complaining Behavior, 14, pp. 46-54. ISSN (print) 0899-8620

East, Robert (2000) Complaining as planned behaviour. Psychology and Marketing, 17(12), pp. 1077-1095. ISSN (print) 0742-6046

East, Robert and Hogg, Annik (2000) Advertising for economic change. Journal of Economic Psychology, 21(5), pp. 577-590. ISSN (print) 0167-4870

East, Robert, Hammond, Kathy, Harris, Patricia and Lomax, Wendy (2000) First-store loyalty and retention. Journal of Marketing Management, 16(4), pp. 307-325. ISSN (print) 0267-257X

East, Robert, Higgins, R and Todd, S (1999) The motivation to use the financial services of supermarkets. Journal of Targeting, Measurement and Analysis for Marketing, 7(4), pp. 335-348. ISSN (print) 0967-3237

Kalafatis, Stavros P, East, Robert, Pollard, Mike and Tsogas, Markos H. (1999) Green marketing and Ajzen's theory of planned behaviour: a cross-market examination. Journal of Consumer Marketing, 16(5), pp. 441-460. ISSN (online) 0736-3761

East, R, Hogg, A and Lomax, W (1998) The future of retail loyalty schemes. Journal of Targeting, Measurement and Analysis for Marketing, 7(1), pp. 11-21. ISSN (print) 0967-3237

East, Robert and Hogg, Annik (1997) The anatomy of conquest: Tesco versus Sainsbury. Journal of Brand Management, 5(1), pp. 53-61. ISSN (print) 1350-231X

Hamilton, Will, East, Robert and Kalafatis, Stavros (1997) The measurement and utility of brand price elasticities. Journal of Marketing Management, 13(4), pp. 285-298. ISSN (print) 0267-257X

Lomax, Wendy, Hammond, Kathy, East, Robert and Clemente, Maria (1997) The measurement of cannibalization. Journal of Product & Brand Management, 6(1), pp. 27-39. ISSN (print) 1061-0421

Lomax, Wendy, Hammond, Kathy, Clemente, Maria and East, Robert (1996) New entrants in a mature market: an empirical study of the detergent market. Journal of Marketing Management, 12(4), pp. 281-295. ISSN (print) 0267-257X

East, Robert and Hammond, Kathy (1996) The erosion of repeat-purchase loyalty. Marketing Letters, 7(2), pp. 163-171. ISSN (print) 0923-0645

Lomax, Wendy, Hammond, Kathy, East, Robert and Clemente, Maria (1996) The measurement of cannibalization. Market Intelligence & Planning, 14(7), pp. 20-28. ISSN (print) 0263-4503

East, Robert, Harris, Patricia, Willson, Gill and Lomax, Wendy (1995) Loyalty to supermarkets. The International Review of Retail, Distribution and Consumer Research, 5(1), pp. 99-109. ISSN (print) 0959-3969

East, Robert, Lomax, Wendy, Willson, Gill and Harris, Patricia (1994) Decision making and habit in shopping times. European Journal of Marketing, 28(4), pp. 56-71. ISSN (online) 0309-0566

East, Robert, Lomax, Wendy, Willson, Gill and Harris, Patricia (1994) Do shoppers avoid service delay? Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 7, pp. 15-22. ISSN (print) 0899-8620

East, Robert (1993) Investment decisions and the theory of planned behaviour. Journal of Economic Psychology, 14(2), pp. 337-375. ISSN (print) 0167-4870

East, Robert, Lomax, Wendy and Willson, Gill (1991) Factors associated with service delay in supermarkets and post offices. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 4, pp. 123-128. ISSN (print) 0899-8620