Social amplification : a mechanism in the spread of brand usage

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Lomax, Wendy (2017) Social amplification : a mechanism in the spread of brand usage. Australasian Marketing Journal, 25(1), pp. 20-25. ISSN (print) 1441-3582

Actions (Repository Editors)

Item Control Page Item Control Page