The NPS and the ACSI: a critique and an alternative metric

East, Robert, Romaniuk, Jenni and Lomax, Wendy (2011) The NPS and the ACSI: a critique and an alternative metric. International Journal of Market Research, 53(3), pp. 327-346. ISSN (print) 1470-7853

Actions (Repository Editors)

Item Control Page Item Control Page