East, Robert, Uncles, Mark D., Romaniuk, Jenni and Lomax, Wendy (2016) Measuring the impact of positive and negative word of mouth : a reappraisal. Australasian Marketing Journal (AMJ), 24(1), pp. 54-58. ISSN (print) 1441-3582
Official URL: https://doi.org/10.1016/j.ausmj.2015.12.003
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