Article

Stone, Merlin, Machtynger, Liz and Machtynger, Jon (2015) Managing customer insight creatively through storytelling. Journal of Direct, Data and Digital Marketing Practice, 17(2), pp. 77-83. ISSN (print) 1746-0166

Book

Sahadev, Sunil , Purani, Keyoor and Malhotra, Neeru, eds. (2015) Boundary spanning elements and the marketing function in organizations : concepts and empirical studies. Cham, Switzerland : Springer International Publishing. 173p. ISBN 9783319134390

Book Section

Ackfeldt, Anna-Lena and Malhotra, Neeru (2015) Management interventions and prosocial behaviours : understanding the mediating mechanisms. In: Sahadev, Sunil , Purani, Keyoor and Malhotra, Neeru, (eds.) Boundary spanning elements and the marketing function in organizations : concepts and empirical studies. Cham, Switzerland : Springer. pp. 99-115. ISBN 9783319134390

Conference or Workshop Item

Evanschitzky, Heiner, Malhotra, Neeru, Wangenheim, Florian v. and Lemon, Katherine N. (2015) Antecedents of peripheral services cross-buying behavior. In: 2015 Academy of Marketing Science 18th World Marketing Congress; 14-18 July 2015, Bari, Italy. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Mehrabi, Hamed and Coviello, Nicole (2015) The contingency effect of environmental dynamism on the configuration of market-based capabilities : the role of entrepreneurial orientation. In: ASAC 2015; 13 - 16 Jun 2015, Halifax, Nova Scotia, Canada. (Unpublished)

Sakellariou, Evy, Karantinou, Kalipso and Goffin, Keith (2015) Magic moments : when customer insights emerge. In: 22nd Innovation and Product Development Management Conference (IPDMC) : “Improving Competitiveness with Innovation and Product Development”; 14 - 16 Jun 2015, Copenhagen, Denmark.

Topazly, Yuliana (2015) The impact of British PG (business) education on the entrepreneurial aspirations of returning foreign students : a comparative case analysis of Russia and Kazakhstan. In: 9th International Entrepreneurship Educators Conference; 09 - 11 Sep 2015, Chelmsford, U.K.. (Unpublished)