Article

Moon, Jung Oh, Lee, Habin, Kim, Jong Woo, Aktas, Emel, Tsohou, Aggeliki and Choi, Youngseok (2015) Customer satisfaction from open source software services in the presence of commercially licensed software. Asia Pacific Journal of Information Systems, 25(3), pp. 473-499. ISSN (print) 2288-5404

Stone, Merlin, Machtynger, Liz and Machtynger, Jon (2015) Managing customer insight creatively through storytelling. Journal of Direct, Data and Digital Marketing Practice, 17(2), pp. 77-83. ISSN (print) 1746-0166

Book

Sahadev, Sunil , Purani, Keyoor and Malhotra, Neeru, eds. (2015) Boundary spanning elements and the marketing function in organizations : concepts and empirical studies. Cham, Switzerland : Springer International Publishing. 173p. ISBN 9783319134390

Book Section

Ackfeldt, Anna-Lena and Malhotra, Neeru (2015) Management interventions and prosocial behaviours : understanding the mediating mechanisms. In: Sahadev, Sunil , Purani, Keyoor and Malhotra, Neeru, (eds.) Boundary spanning elements and the marketing function in organizations : concepts and empirical studies. Cham, Switzerland : Springer. pp. 99-115. ISBN 9783319134390

Conference or Workshop Item

Evanschitzky, Heiner, Malhotra, Neeru, Wangenheim, Florian v. and Lemon, Katherine N. (2015) Antecedents of peripheral services cross-buying behavior. In: 2015 Academy of Marketing Science 18th World Marketing Congress; 14-18 July 2015, Bari, Italy. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Löhe, M.G., Glikman, Y., Gordon, T.F., Lee, H. and Choi, Youngseok (2015) Navigation in politics – fuzzy cognitive map and argumentation approach for policy modelling and analytics. In: European, Mediterranean and Middle Eastern Conference on Information Systems (EMCIS 2015); 01-02 Jun 2015, Athens, Greece.

Mehrabi, Hamed and Coviello, Nicole (2015) The contingency effect of environmental dynamism on the configuration of market-based capabilities : the role of entrepreneurial orientation. In: ASAC 2015; 13 - 16 Jun 2015, Halifax, Nova Scotia, Canada. (Unpublished)

Sakellariou, Evy, Karantinou, Kalipso and Goffin, Keith (2015) Magic moments : when customer insights emerge. In: 22nd Innovation and Product Development Management Conference (IPDMC) : “Improving Competitiveness with Innovation and Product Development”; 14 - 16 Jun 2015, Copenhagen, Denmark.

Topazly, Yuliana (2015) The impact of British PG (business) education on the entrepreneurial aspirations of returning foreign students : a comparative case analysis of Russia and Kazakhstan. In: 9th International Entrepreneurship Educators Conference; 09 - 11 Sep 2015, Chelmsford, U.K.. (Unpublished)