Items where Faculty is "Kingston Business School > Department of Strategy, Marketing and Innovation"

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Number of items: 4.


Mehrabi, Hamed and Coviello, Nicole (2015) The contingency effect of environmental dynamism on the configuration of market-based capabilities : the role of entrepreneurial orientation. In: ASAC 2015; 13 - 16 Jun 2015, Halifax, Nova Scotia, Canada. (Unpublished)


Sakellariou, Evy, Karantinou, Kalipso and Goffin, Keith (2015) Magic moments : when customer insights emerge. In: 22nd Innovation and Product Development Management Conference (IPDMC) : “Improving Competitiveness with Innovation and Product Development”; 14 - 16 Jun 2015, Copenhagen, Denmark.

Stone, Merlin, Machtynger, Liz and Machtynger, Jon (2015) Managing customer insight creatively through storytelling. Journal of Direct, Data and Digital Marketing Practice, 17(2), pp. 77-83. ISSN (print) 1746-0166


Topazly, Yuliana (2015) The impact of British PG (business) education on the entrepreneurial aspirations of returning foreign students : a comparative case analysis of Russia and Kazakhstan. In: 9th International Entrepreneurship Educators Conference; 09 - 11 Sep 2015, Chelmsford, U.K.. (Unpublished)

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