Evanschitzky, Heiner, Malhotra, Neeru, Wangenheim, Florian v. and Lemon, Katherine N. (2015) Antecedents of peripheral services cross-buying behavior. In: 2015 Academy of Marketing Science 18th World Marketing Congress; 14-18 July 2015, Bari, Italy. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
Official URL: https://doi.org/10.1007/978-3-319-29877-1_143
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