Items where Faculty is "Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)"

Up a level
Export as [feed] Atom [feed] RSS
Group by: First Author/Editor | Item Type | Year | No Grouping
Number of items: 29.

Article

Blankson, Charles, Cowan, Kirsten, Crawford, John, Kalafatis, Stavros, Singh, Jaywant and Coffie, Stanley (2013) A review of the relationships and impact of market orientation and market positioning on organisational performance. Journal of Strategic Marketing, 21(6), pp. 499-512. ISSN (print) 0965-254X

Burchell, Kevin, Rettie, Ruth and Patel, Kavita (2013) Marketing social norms: social marketing and the 'social norm approach'. Journal of Consumer Behaviour, 12(1), pp. 1-9. ISSN (print) 1472-0817

Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2013) Downscale extensions: consumer evaluation and feedback effects. Journal of Business Research, 66(2), pp. 196-206. ISSN (print) 0148-2963

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Hand, Chris (2013) Distortion in retrospective measures of word of mouth. International Journal of Market Research, 55(4), pp. 477-486. ISSN (print) 1470-7853

Harries, Tim, Rettie, Ruth, Studley, Matthew, Burchell, Kevin and Chambers, Simon (2013) Is social norms marketing effective? A case study in domestic electricity consumption. European Journal of Marketing, 47(9), pp. 1458-1475. ISSN (online) 0309-0566

Ott, Ursula F. (2013) International business research and game theory: looking beyond the prisoner’s dilemma. International Business Review, 22(2), pp. 480-491. ISSN (print) 0969-5931

Pina, Jose M., Dall'Olmo Riley, Francesca and Lomax, Wendy (2013) Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach. Journal of Business Research, 66(9), pp. 1411-1419. ISSN (print) 0148-2963

Raman, Adam (2013) Sustainable development: getting it right. Business Magazine (Mauritius)(1068),

de Cassia Monteiro Afonso, Rita, Bartholo, Roberto, Kleine, Dorothea and Brightwell, Maria das Gracas (2013) Sobre palavras e atos no consumo sustentavel no Brasil: os 'aparentes paradoxos' de uma pesquisa qualitativa. Sustentabilidade em Debate, 4(1), pp. 185-207. ISSN (print) 2177-7675

Book

East, Robert , Wright, Malcolm and Vanhuele, Marc, eds. (2013) Consumer behaviour: applications in marketing. 2nd ed. London, U.K. : Sage Publications Ltd. 337p. ISBN 9781446211236

Book Section

Harries, Tim (2013) Responding to flood risk in the UK. In: Joffe, Helene , Rossetto, Tiziana and Adams, John, (eds.) Cities at risk: living with perils in the 21st century. Dordrecht, Germany : Springer. pp. 45-72. (Advances in Natural and Technological Hazards Research, (33)) ISBN 9789400761834

Conference or Workshop Item

Anderson, Deborah (2013) "Experts and novices" : an intervention to support literature review and analysis. In: 12th European Conference on Research Methodology (ECRM) for Business and Management Studies; 04 - 05 Jul 2013, Guimaraes, Portugal.

Burchell, Kevin and Roberts, Tom (2013) Sociology, community action and action research. In: British Sociological Association (BSA) Annual Conference 2013: Engaging Sociology; 3-5 Apr 2013, London, U.K.. (Unpublished)

Chawdhary, Rahul (2013) An empirical investigation of customer satisfaction-PWOM-service loyalty link from the WOM sender's perspective in the services context. In: 26th European Marketing Academy (EMAC) Doctoral Colloquium; 2-4 Jun 2013, Istanbul, Turkey.

Dall'Olmo Riley, Francesca and Guido, Francesca (2013) Does size matter in fit perceptions, extension evaluation and post-extension brand image? In: Academy of Marketing (AM) Conference 2013: Marketing Relevance; 8-11 Jul 2013, Cardiff, Wales.

Galan-Ladero, M. Mercedes, Galera-Casquet, Clementina and Singh, Jaywant (2013) Cause-related alliances between businesses and nonprofit organisations: antecedents of consumer attitudes. In: The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2013, Kingston Upon Thames, U.K.. (Unpublished)

Hand, Chris (2013) Modelling the drivers of film box office performance. In: Academy of Marketing (AM) Conference 2013: Marketing Relevance; 8-11 Jul 2013, Cardiff, Wales.

Kalafatis, Stavros, Singh, Jaywant and Blankson, Charles (2013) Brand positioning as a determinant of consumer attitudes towards co-brands. In: 42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World; 4-7 Jun 2013, Istanbul, Turkey.

Kottasz, R. and Bennett, R. (2013) Memories of the banking industry’s role in the global financial crisis : the impact of anger on message processing and recall. In: 18th International Conference on Corporate and Marketing Communications : Responsible Communication: Past, Present, Future (CMC 2013); 11-12 Apr 2013, Salerno, Italy. (Unpublished)

Ott, Ursula (2013) It takes two to tango: a cross-cultural bargaining mechanism for international negotiations. In: Reading-UNCTAD International Business Conference: Contemporary Issues in International Business Theory; 8-9 Apr 2013, Reading, U.K.. (Unpublished)

Pierrakis, Yannis (2013) The academic/research view on financing. In: European Institute of Innovation & Technology (EIT) Roundtable of Entrepreneurs 2013: Matching Entrepreneurship with Venture Capital; 11-13 Jul 2013, Grundlsee, Austria. (Unpublished)

Raman, Adam (2013) Developing sustainability innovations in supply chains. In: Sustainable Supply Chains with Economic Value; 6 Feb 2013, Johannesburg, South Africa. (Unpublished)

Raman, Adam and Benson, Vladlena (2013) Social media planning strategies. In: Using social media for your business; 24 Apr 2013, Kingston upon Thames, U.K.. (Unpublished)

Raman, Adam, Davies, Iain and Elson, Paul (2013) The development and diffusion of sustainability innovations in business networks: managing hazardous waste between a major pharmaceutical client and a major environmental waste management supplier. In: Academy of Marketing (AM) Conference 2013: Marketing Relevance; 8-11 Jul 2013, Cardiff, Wales.

Raman, Adam (2013) The limitations of current strategic management and marketing frameworks in the formulation and implementation of social media strategies: the need for newer theoretical perspectives. In: The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2013, Kingston Upon Thames, U.K.. (Unpublished)

Sakellariou, E., Karantinou, K. and Poulis, K. (2013) An action research investigation of the global front end of NPD. In: 20th International Product Development Management Conference (IPDMC) : "Re-enchanting Technology"; 23-25 Jun 2013, Paris, France. ISSN (print) 1998-7374

Singh, Jaywant, Galan-Ladero, Mercedes and Kalafatis, Stavros (2013) The role of corporate social responsibility in consumer evaluation of cobrands. In: 42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World; 4-7 Jun 2013, Istanbul, Turkey.

Singh, Jaywant and Galan-Ladero, Mercedes (2013) The role of ethical self-identity in consumer evaluation of CSR-based brand alliances. In: 12th International Congress on Public and Non-Profit Marketing; 13-14 Jun 2013, The Canary Islands, Spain. (Unpublished)

Monograph

Pierrakis, Yannis and Collins, Liam (2013) Banking on each other: peer-to-peer lending to business: evidence from funding circle. (Project Report) London, U.K. : NESTA. 43 p.

This list was generated on Wed May 1 05:08:27 2024 BST.