Items where Faculty is "Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)"

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Number of items: 29.

A

Anderson, Deborah (2013) "Experts and novices" : an intervention to support literature review and analysis. In: 12th European Conference on Research Methodology (ECRM) for Business and Management Studies; 04 - 05 Jul 2013, Guimaraes, Portugal.

B

Blankson, Charles, Cowan, Kirsten, Crawford, John, Kalafatis, Stavros, Singh, Jaywant and Coffie, Stanley (2013) A review of the relationships and impact of market orientation and market positioning on organisational performance. Journal of Strategic Marketing, 21(6), pp. 499-512. ISSN (print) 0965-254X

Burchell, Kevin, Rettie, Ruth and Patel, Kavita (2013) Marketing social norms: social marketing and the 'social norm approach'. Journal of Consumer Behaviour, 12(1), pp. 1-9. ISSN (print) 1472-0817

Burchell, Kevin and Roberts, Tom (2013) Sociology, community action and action research. In: British Sociological Association (BSA) Annual Conference 2013: Engaging Sociology; 3-5 Apr 2013, London, U.K.. (Unpublished)

C

Chawdhary, Rahul (2013) An empirical investigation of customer satisfaction-PWOM-service loyalty link from the WOM sender's perspective in the services context. In: 26th European Marketing Academy (EMAC) Doctoral Colloquium; 2-4 Jun 2013, Istanbul, Turkey.

D

Dall'Olmo Riley, Francesca and Guido, Francesca (2013) Does size matter in fit perceptions, extension evaluation and post-extension brand image? In: Academy of Marketing (AM) Conference 2013: Marketing Relevance; 8-11 Jul 2013, Cardiff, Wales.

Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2013) Downscale extensions: consumer evaluation and feedback effects. Journal of Business Research, 66(2), pp. 196-206. ISSN (print) 0148-2963

de Cassia Monteiro Afonso, Rita, Bartholo, Roberto, Kleine, Dorothea and Brightwell, Maria das Gracas (2013) Sobre palavras e atos no consumo sustentavel no Brasil: os 'aparentes paradoxos' de uma pesquisa qualitativa. Sustentabilidade em Debate, 4(1), pp. 185-207. ISSN (print) 2177-7675

E

East, Robert , Wright, Malcolm and Vanhuele, Marc, eds. (2013) Consumer behaviour: applications in marketing. 2nd ed. London, U.K. : Sage Publications Ltd. 337p. ISBN 9781446211236

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Hand, Chris (2013) Distortion in retrospective measures of word of mouth. International Journal of Market Research, 55(4), pp. 477-486. ISSN (print) 1470-7853

G

Galan-Ladero, M. Mercedes, Galera-Casquet, Clementina and Singh, Jaywant (2013) Cause-related alliances between businesses and nonprofit organisations: antecedents of consumer attitudes. In: The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2013, Kingston Upon Thames, U.K.. (Unpublished)

H

Hand, Chris (2013) Modelling the drivers of film box office performance. In: Academy of Marketing (AM) Conference 2013: Marketing Relevance; 8-11 Jul 2013, Cardiff, Wales.

Harries, Tim, Rettie, Ruth, Studley, Matthew, Burchell, Kevin and Chambers, Simon (2013) Is social norms marketing effective? A case study in domestic electricity consumption. European Journal of Marketing, 47(9), pp. 1458-1475. ISSN (online) 0309-0566

Harries, Tim (2013) Responding to flood risk in the UK. In: Joffe, Helene , Rossetto, Tiziana and Adams, John, (eds.) Cities at risk: living with perils in the 21st century. Dordrecht, Germany : Springer. pp. 45-72. (Advances in Natural and Technological Hazards Research, (33)) ISBN 9789400761834

K

Kalafatis, Stavros, Singh, Jaywant and Blankson, Charles (2013) Brand positioning as a determinant of consumer attitudes towards co-brands. In: 42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World; 4-7 Jun 2013, Istanbul, Turkey.

Kottasz, R. and Bennett, R. (2013) Memories of the banking industry’s role in the global financial crisis : the impact of anger on message processing and recall. In: 18th International Conference on Corporate and Marketing Communications : Responsible Communication: Past, Present, Future (CMC 2013); 11-12 Apr 2013, Salerno, Italy. (Unpublished)

O

Ott, Ursula (2013) It takes two to tango: a cross-cultural bargaining mechanism for international negotiations. In: Reading-UNCTAD International Business Conference: Contemporary Issues in International Business Theory; 8-9 Apr 2013, Reading, U.K.. (Unpublished)

Ott, Ursula F. (2013) International business research and game theory: looking beyond the prisoner’s dilemma. International Business Review, 22(2), pp. 480-491. ISSN (print) 0969-5931

P

Pierrakis, Yannis and Collins, Liam (2013) Banking on each other: peer-to-peer lending to business: evidence from funding circle. (Project Report) London, U.K. : NESTA. 43 p.

Pierrakis, Yannis (2013) The academic/research view on financing. In: European Institute of Innovation & Technology (EIT) Roundtable of Entrepreneurs 2013: Matching Entrepreneurship with Venture Capital; 11-13 Jul 2013, Grundlsee, Austria. (Unpublished)

Pina, Jose M., Dall'Olmo Riley, Francesca and Lomax, Wendy (2013) Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach. Journal of Business Research, 66(9), pp. 1411-1419. ISSN (print) 0148-2963

R

Raman, Adam (2013) Developing sustainability innovations in supply chains. In: Sustainable Supply Chains with Economic Value; 6 Feb 2013, Johannesburg, South Africa. (Unpublished)

Raman, Adam and Benson, Vladlena (2013) Social media planning strategies. In: Using social media for your business; 24 Apr 2013, Kingston upon Thames, U.K.. (Unpublished)

Raman, Adam (2013) Sustainable development: getting it right. Business Magazine (Mauritius)(1068),

Raman, Adam, Davies, Iain and Elson, Paul (2013) The development and diffusion of sustainability innovations in business networks: managing hazardous waste between a major pharmaceutical client and a major environmental waste management supplier. In: Academy of Marketing (AM) Conference 2013: Marketing Relevance; 8-11 Jul 2013, Cardiff, Wales.

Raman, Adam (2013) The limitations of current strategic management and marketing frameworks in the formulation and implementation of social media strategies: the need for newer theoretical perspectives. In: The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2013, Kingston Upon Thames, U.K.. (Unpublished)

S

Sakellariou, E., Karantinou, K. and Poulis, K. (2013) An action research investigation of the global front end of NPD. In: 20th International Product Development Management Conference (IPDMC) : "Re-enchanting Technology"; 23-25 Jun 2013, Paris, France. ISSN (print) 1998-7374

Singh, Jaywant, Galan-Ladero, Mercedes and Kalafatis, Stavros (2013) The role of corporate social responsibility in consumer evaluation of cobrands. In: 42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World; 4-7 Jun 2013, Istanbul, Turkey.

Singh, Jaywant and Galan-Ladero, Mercedes (2013) The role of ethical self-identity in consumer evaluation of CSR-based brand alliances. In: 12th International Congress on Public and Non-Profit Marketing; 13-14 Jun 2013, The Canary Islands, Spain. (Unpublished)

This list was generated on Thu Oct 10 05:11:17 2024 BST.