Items where Kingston Author is "Pina, Jose"
Group by: Item Type | No Grouping Jump to: Article | Conference or Workshop Item Number of items: 2. ArticlePina, Jose M., Dall'Olmo Riley, Francesca and Lomax, Wendy (2013) Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach. Journal of Business Research, 66(9), pp. 1411-1419. ISSN (print) 0148-2963 Conference or Workshop ItemDall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2011) Step-down vertical brand extensions of luxury and prestige car brands: exploratory results. In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished) |
