Items where Kingston Author is "Pina, Jose"

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | No Grouping
Number of items: 2.


Pina, Jose M., Dall'Olmo Riley, Francesca and Lomax, Wendy (2013) Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach. Journal of Business Research, 66(9), pp. 1411-1419. ISSN (print) 0148-2963

Conference or Workshop Item

Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2011) Step-down vertical brand extensions of luxury and prestige car brands: exploratory results. In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)

This list was generated on Tue May 21 05:20:29 2024 BST.