East, Robert and Ang, Lawrence (2021) Insight : the key to faster progress in science. Foundations of Science, 26, pp. 503-514. ISSN (print) 1233-1821

East, Robert and Ang, Lawrence (2017) Making progress in marketing research. Australasian Marketing Journal (AMJ), 25(4), pp. 334-340. ISSN (print) 1441-3582

East, Robert, Romaniuk, Jenni, Chawdhary, Rahul and Uncles, Mark (2017) The impact of word of mouth on intention to purchase currently used and other brands. International Journal of Market Research, 59(3), pp. 321-334. ISSN (print) 1470-7853

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Lomax, Wendy (2017) Social amplification : a mechanism in the spread of brand usage. Australasian Marketing Journal, 25(1), pp. 20-25. ISSN (print) 1441-3582

East, Robert, Singh, Jaywant, Malcolm, Wright and Marc, Vanhuele (2017) Consumer behaviour : applications in marketing. 3rd ed. London, U.K. : SAGE Publications Ltd. 368p. ISBN 9781473919495

Lomax, Wendy and East, Robert (2016) Talking about durables. Australasian Marketing Journal (AMJ), 24(4), pp. 262-266. ISSN (print) 1441-3582

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Lomax, Wendy (2016) Validation and sufficiency. European Journal of Marketing, 50(3/4), pp. 661-666. ISSN (print) 0309-0566

East, Robert (2016) Bias in the evaluation of research methods. Marketing Theory, 16(2), pp. 219-231. ISSN (print) 1470-5931

East, Robert, Uncles, Mark D, Romaniuk, Jenni and Lomax, Wendy (2016) Improving agent-based models of diffusion. European Journal of Marketing, 50(3/4), pp. 639-646. ISSN (print) 0309-0566

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Lomax, Wendy (2016) Measuring the impact of positive and negative word of mouth : a reappraisal. Australasian Marketing Journal (AMJ), 24(1), pp. 54-58. ISSN (print) 1441-3582

East, Robert, Uncles, Mark, Romaniuk, Jenni and Dall'Olmo Riley, Francesca (2015) Factors associated with the production of word of mouth. International Journal of Market Research, 57(3), pp. 439-458. ISSN (print) 1470-7853

East, Robert and Lomax, Wendy (2015) Different strokes for different products : comparison of triggers of word-of-mouth between consumer durables and services. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland. ISBN 9781905952649

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Hand, Chris (2014) The decay of positive and negative word of mouth after product experience. Australasian Marketing Journal, 22(4), pp. 350-355. ISSN (print) 1441-3582

East, Robert, Uncles, Mark D. and Lomax, Wendy (2014) Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers. Journal of Marketing Management, 30(7-8), ISSN (print) 0267-257X

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Hand, Chris (2013) Distortion in retrospective measures of word of mouth. International Journal of Market Research, 55(4), pp. 477-486. ISSN (print) 1470-7853

Uncles, Mark D., East, Robert and Lomax, Wendy (2013) Good customers : the value of customers by mode of acquisition. Australasian Marketing Journal, 21(2), pp. 119-125. ISSN (print) 1441-3582

East, Robert, Grandcolas, Ursula, Dall'Olmo Riley, Francesca and Lomax, Wendy (2012) Reasons for switching service providers. Australasian Marketing Journal, 20(2), pp. 164-170. ISSN (print) 1441-3582

East, Robert, Uncles, Mark and Lomax, Wendy (2012) Distortions in retrospective word-of-mouth measurement. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472

East, Robert, Uncles, Mark, Romaniuk, Jenni and Lomax, Wendy (2012) Error in retrospective word-of-mouth measurement. In: 41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers; 22-25 May 2012, Lisbon, Portugal. ISBN 9789897320040

East, Robert, Uncles, Mark, Romaniuk, Jenni and Lomax, Wendy (2012) The mechanics of innovation diffusion. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2012; 03-05 Dec 2012, Adelaide, Australia. (Unpublished)

East, Robert, Lomax, Alice and Romaniuk, Jenni (2011) Do brand users give more word of mouth when they hear their brand recommended? In: Academy of Marketing Conference 2011: Marketing fields forever; 05-07 Jul 2011, Liverpool, U.K.. ISBN 9780956112234 (Unpublished)

Romaniuk, Jenny, Nguyen, Cathy and East, Robert (2011) The intended effect of WOM about TV programs. In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May 2011, Ljubljana, Slovenia. (Unpublished)

East, Robert, Uncles, Mark, Lomax, Wendy and Robinson, Helen (2011) Explaining the behavior of the older consumer. In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May, Ljubljana, Slovenia. (Unpublished)

East, Robert, Romaniuk, Jenni and Lomax, Wendy (2011) The NPS and the ACSI : a critique and an alternative metric. International Journal of Market Research, 53(3), pp. 327-346. ISSN (print) 1470-7853

Romaniuk, Jenni, Nguyen, Cathy and East, Robert (2011) The accuracy of self-reported probabilities of giving recommendations. International Journal of Market Research, 53(4), pp. 507-522. ISSN (print) 1470-7853

Uncles, Mark D., East, Robert and Lomax, Wendy (2010) Market share is correlated with word-of-mouth volume. Australasian Marketing Journal (AMJ), 18(3), pp. 145-150. ISSN (print) 1441-3582

East, Robert and Lomax, W. (2010) Customer metrics for shares performance prediction : a review. In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)

Lomax, Wendy, East, Robert and Harris, Patricia (2010) Conversation after consumption. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.

Nguyen, Cathy, Romaniuk, Jenni and East, Robert (2010) Understanding self-reported probabilities of giving word of mouth. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.

East, Robert, Kalafatis, Stavros, Lomax, Wendy and Robinson, Helen (2010) Gender and word of mouth. In: Academy of Marketing (AM) Annual Conference 2010: Transformational Marketing; 6-8 Jul 2010, Coventry, U.K..

Uncles, Mark, East, Robert and Lomax, Wendy (2009) Market share and the volume of word of mouth. In: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place; 7-9 Jul 2009, Leeds, U.K..

East, Robert, Dall'Olmo Riley, Francesca, Lomax, Wendy and Harris, Patricia (2009) Evaluating and improving word-of-mouth measures. In: 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?; 26-29 May 2009, Nantes, France.

East, Robert (2009) Analysing customer complaining. (Other) London, U.K. : Institute of Customer Service.

East, Robert, Lomax, Wendy and Uncles, Mark (2009) Does mode of customer acquisition relate to reported recommendation, retention and spending? In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing; 30 Nov - 02 Dec 2009, Melbourne, Australia. ISBN 1863081585

East, Robert and Uncles, Mark D. (2008) In praise of retrospective surveys. Journal of Marketing Management, 24(9), pp. 929-944. ISSN (print) 0267-257X

East, Robert, Hammond, Kathy and Lomax, Wendy (2008) Measuring the impact of positive and negative word of mouth on brand purchase probability. International Journal of Research in Marketing, 25(3), pp. 215-224. ISSN (print) 0167-8116

East, Robert, Wright, Malcolm and Vanhuele, Marc (2008) Consumer behaviour : applications in marketing. London, U.K. : Sage Publications Ltd. 334p. ISBN 9781412934312

Goodey, Caroline and East, Robert (2008) Testing the market maven concept. Journal of Marketing Management, 24(3-4), pp. 265-282. ISSN (print) 0267-257X

East, Robert (2008) Satisfaction's consequences. (Talk with slides). London, U.K. : Henry Stewart Talks. (24 min.) (Marketing and management collection: Improving the customer experience)

East, Robert, Hammond, Kathy and Wright, Malcolm (2007) The relative incidence of positive and negative word of mouth : a multi-category study. International Journal of Research in Marketing, 24(2), pp. 175-184. ISSN (print) 0167-8116

East, Robert (2007) Researching word of mouth. Australasian Marketing Journal, 15(1), pp. 23-26. ISSN (print) 1441-3582

East, Robert, Hammond, Kathy and Gendall, Philip (2006) Fact and fallacy in retention marketing. Journal of Marketing Management, 22(1), pp. 5-23. ISSN (online) 0267-257X

Trikka, Nefeli and East, Robert (2006) Investigating the price knowledge ladder. Journal of Empirical Generalisations in Marketing Science, 10(3), ISSN (online) 1326-4443

East, Robert, Hammond, Kathy, Lomax, Wendy and Robinson, Helen (2005) What is the effect of a recommendation? The Marketing Review, 5(2), pp. 145-157. ISSN (print) 1469-347x

East, Robert, Gendall, Philip, Hammond, Kathy and Lomax, Wendy (2005) Consumer loyalty, singular, additive or interactive? Australasian Marketing Journal, 13(2), pp. 10-26. ISSN (online) 1441-3582

East, Robert, Eftichiadou, Vicki and Williamson, Michael (2003) Research note : point-of-purchase display and brand sales. The International Review of Retail, Distribution and Consumer Research, 13(1), pp. 127-134. ISSN (print) 0959-3969

East, Robert, Lomax, Wendy and Narain, Radhika (2001) Customer tenure, recommendation and switching. Journal of Customer Satisfaction, Dissatisfaction and Complaining Behavior, 14, pp. 46-54. ISSN (print) 0899-8620

East, Robert (2000) Complaining as planned behaviour. Psychology and Marketing, 17(12), pp. 1077-1095. ISSN (print) 0742-6046

East, Robert and Hogg, Annik (2000) Advertising for economic change. Journal of Economic Psychology, 21(5), pp. 577-590. ISSN (print) 0167-4870

East, Robert, Hammond, Kathy, Harris, Patricia and Lomax, Wendy (2000) First-store loyalty and retention. Journal of Marketing Management, 16(4), pp. 307-325. ISSN (print) 0267-257X

East, R, Higgins, R and Todd, S (1999) The motivation to use the financial services of supermarkets. Journal of Targeting, Measurement and Analysis for Marketing, 7(4), pp. 335-348. ISSN (print) 0967-3237

Kalafatis, Stavros P, East, Robert, Pollard, Mike and Tsogas, Markos H. (1999) Green marketing and Ajzen's theory of planned behaviour : a cross-market examination. Journal of Consumer Marketing, 16(5), pp. 441-460. ISSN (online) 0736-3761

East, R, Hogg, A and Lomax, W (1998) The future of retail loyalty schemes. Journal of Targeting, Measurement and Analysis for Marketing, 7(1), pp. 11-21. ISSN (print) 0967-3237

East, Robert and Hogg, Annik (1997) The anatomy of conquest : Tesco versus Sainsbury. Journal of Brand Management, 5(1), pp. 53-61. ISSN (print) 1350-231X

Hamilton, Will, East, Robert and Kalafatis, Stavros (1997) The measurement and utility of brand price elasticities. Journal of Marketing Management, 13(4), pp. 285-298. ISSN (print) 0267-257X

Lomax, Wendy, Hammond, Kathy, East, Robert and Clemente, Maria (1997) The measurement of cannibalization. Journal of Product & Brand Management, 6(1), pp. 27-39. ISSN (print) 1061-0421

Lomax, Wendy, Hammond, Kathy, Clemente, Maria and East, Robert (1996) New entrants in a mature market : an empirical study of the detergent market. Journal of Marketing Management, 12(4), pp. 281-295. ISSN (print) 0267-257X

East, Robert and Hammond, Kathy (1996) The erosion of repeat-purchase loyalty. Marketing Letters, 7(2), pp. 163-171. ISSN (print) 0923-0645

Lomax, Wendy, Hammond, Kathy, East, Robert and Clemente, Maria (1996) The measurement of cannibalization. Market Intelligence & Planning, 14(7), pp. 20-28. ISSN (print) 0263-4503

East, Robert, Harris, Patricia, Willson, Gill and Lomax, Wendy (1995) Loyalty to supermarkets. The International Review of Retail, Distribution and Consumer Research, 5(1), pp. 99-109. ISSN (print) 0959-3969

East, Robert, Lomax, Wendy, Willson, Gill and Harris, Patricia (1994) Decision making and habit in shopping times. European Journal of Marketing, 28(4), pp. 56-71. ISSN (online) 0309-0566

East, Robert, Lomax, Wendy, Willson, Gill and Harris, Patricia (1994) Do shoppers avoid service delay? Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 7, pp. 15-22. ISSN (print) 0899-8620

East, Robert (1993) Investment decisions and the theory of planned behaviour. Journal of Economic Psychology, 14(2), pp. 337-375. ISSN (print) 0167-4870

East, Robert, Lomax, Wendy and Willson, Gill (1991) Factors associated with service delay in supermarkets and post offices. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 4, pp. 123-128. ISSN (print) 0899-8620