Items where Kingston Author is "Robinson, Helen"

Up a level
Export as [feed] Atom [feed] RSS 2.0
Group by: Item Type | No Grouping
Number of items: 15.

Robinson, Helen and Toulititsis, Ilias (2012) Is our audience paying attention? Advertising avoidance across the media spectrum. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472

East, Robert, Uncles, Mark, Lomax, Wendy and Robinson, Helen (2011) Explaining the behavior of the older consumer. In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May, Ljubljana, Slovenia. (Unpublished)

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Rettie, Ruth, Robinson, Helen and Singh, Jaywant (2008) Now I shop, now I don't: situational triggers of online grocery shopping behaviour. In: 37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought; 27-30 May 2008, Brighton, U.K..

Rettie, Ruth, Robinson, Helen, Radke, Anja and Ye, Xiajiao (2008) CAQDAS: a supplementary tool for qualitative market research. Qualitative Market Research: An International Journal, 11(1), pp. 76-88. ISSN (print) 1352-2752

Dall'Olmo Riley, Francesca, Hand, Chris, Rettie, Ruth, Robinson, Helen, Singh, Jaywant and Harris, Patricia (2007) Adoption and motivational factors for online grocery shopping in the UK. In: Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice; 3-6 Jul 2007, Egham, U.K..

Dall'Olmo Riley, Francesca, Lomax, Wendy and Robinson, Helen (2007) Editorial: Academy of Marketing Conference 2007 "Marketing theory into Practice" Hosted by Kingston Business School. Journal of Marketing Management, 23(5-6), pp. 387-393. ISSN (print) 0267-257X

Rettie, Ruth, Robinson, Helen, Radke, Anja and Ye, Xiajiao (2007) The use of CAQDAS in the UK market research industry. In: CAQDAS 07 Conference Advances in Qualitative Computing; 18-20 Apr 2007, Egham, U.K..

Robinson, Helen, Dall'Olmo Riley, Francesca, Rettie, Ruth and Rolls-Wilson, Gill (2007) The role of situational variables in online grocery shopping in the UK. The Marketing Review, 7(1), pp. 89-106. ISSN (print) 1469-347x

Rettie, Ruth, Robinson, Helen, Silver, H. and Radke, A. (2006) CAQDAS: a complement to traditional qualitative research analysis. In: 35th European Marketing Academy (EMAC) Annual Conference 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics; 23-26 May 2006, Athens, Greece.

Hand, Chris, Robinson, Helen and Wysocka, Anna (2005) Internet advertising effectiveness: the effect of design on click-through rates for banners. In: Conference of the Academy of Marketing: Marketing: Building Business, Shaping Society; 05 - 07 Jul 2005, Dublin, Ireland.

East, Robert, Hammond, Kathy, Lomax, Wendy and Robinson, Helen (2005) What is the effect of a recommendation? The Marketing Review, 5(2), pp. 145-157. ISSN (print) 1469-347x

Rettie, Ruth, Robinson, Helen, Silver, Christina and Radke, Anja (2005) Qualrus project: internet grocery shopping. In: CAQDAS Users Seminar; 13 June 2005, Guildford, United Kingdom.

Rettie, Ruth, Robinson, Helen and Jenner, Blaise (2003) Does internet advertising alienate users? (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 13 p. ISBN 1872058485

Robinson, Helen (2002) An exploratory study into the role of agency remuneration within the context of the advertising budget setting process. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 16 p. ISBN 187205823X

Rettie, Ruth, Robinson, Helen and Jenner, Blaise (2001) Does internet advertising alienate users? In: Academy of Marketing (AM) Annual Conference 2001 ; Jul 2001, Cardiff, U.K.. ISBN 0953730108

This list was generated on Fri Aug 29 18:49:41 2014 BST.