Items where Kingston Author is "Riley, Debra"
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Number of items: 13.
Kalafatis, Stavros, Ledden, Lesley, Riley, Debra and Singh, Jaywant (2016) The added value of brand alliances in higher education. Journal of Business Research, ISSN (print) 0148-2963 (Epub Ahead of Print)
Kalafatis, Stavros P., Riley, Debra and Singh, Jaywant (2014) Context effects in the evaluation of business-to-business brand alliances. Industrial Marketing Management, 43(2), pp. 322-334. ISSN (print) 0019-8501
Rettie, Ruth, Burchell, Kevin and Riley, Debra (2012) Normalising green behaviours: a new approach to sustainability marketing. Journal of Marketing Management, 28(3-4), pp. 420-444. ISSN (print) 0267-257X
Kalafatis, Stavros P., Remizova, Natalia, Riley, Debra and Singh, Jaywant (2012) The differential impact of brand equity on B2B co-branding. Journal of Business & Industrial Marketing, 27(8), pp. 623-634. ISSN (print) 0885-8624
Kalafatis, Stavros P., Riley, Debra, Tsogas, Markos H. and Clodine-Florent, Jimmy (2012) The effects of source credibility and message variation on mail survey response behaviour. International Journal of Market Research, 54(3), pp. 391-406. ISSN (print) 1470-7853
Riley, Debra, Kalafatis, Stavros and Manoocherhi, Farideh (2009) The impact of entrepreneurial orientation and managerial resources on corporate venture outcomes. International Journal of Entrepreneurship and Innovation Management, 9(3), pp. 242-266. ISSN (print) 1476-1297
Riley, Debra (2007) Factors affecting the pursuit of standards: a theoretical framework. The Marketing Review, 7(2), pp. 139-154. ISSN (print) 1469-347X
Sahay, Arvind and Riley, Debra (2003) The role of resource access, market considerations, and the nature of innovation in pursuit of standards in the new product development process. Journal of Product Innovation Management, 20(5), pp. 338-355.
Conference or Workshop Item
Riley, Debra and Anderson, Mark (2015) The impact of music pleasantness and fit on advertising attitudes for low and high involvement consumers. In: Marketing and Business Development (MBD) International Conference 2015; 25-27 Jun 2015, Bucharest, Romania. ISSN (online) 2344-5130
Riley, Debra, Martins da Silva, Peter and Behr, Sabrina (2015) The impact of packaging design on health product perceptions. In: Marketing and Business Development (MBD) International Conference 2015; 25-27 Jun 2015, Bucharest, Romania. ISSN (online) 2344-5130
Kalafatis, Stavros, Singh, Jaywant and Riley, Debra (2012) Intangibility as a determinant of consumer evaluation of co-branded services. In: 41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers ; 22-25 May 2012, Lisbon, Portugal. ISBN 9789897320040
Singh, Jaywant, Kalafatis, Stavros P., Riley, Debra and Ledden, Lesley (2011) Cobranding in higher education: an investigation of student attitudes. In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)
Singh, Jaywant, Kalafatis, Stavros, Riley, Debra and Ledden, Lesley (2011) Co-branding in higher education: an investigation of student attitudes. In: 6th International Conference on Higher Education Marketing ICHEM 2011; April 18-20, 2011, Cairo, Egypt.