Rettie, Ruth, Robinson, Helen, Silver, H. and Radke, A. (2006) CAQDAS: a complement to traditional qualitative research analysis. In: 35th European Marketing Academy (EMAC) Annual Conference 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics; 23-26 May 2006, Athens, Greece.
Full text not available from this archive.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | 35th European Marketing Academy (EMAC) Annual Conference 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics |
| Additional Information: | Published in CD-ROM format. Abstracts published in print: ISBN: 9789608919907 (paperback). |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Related URLs: | |
| Depositing User: | Anna Englund |
| Date Deposited: | 16 Dec 2009 11:45 |
| Last Modified: | 16 Dec 2009 11:45 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/6844 |
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