CAQDAS: a complement to traditional qualitative research analysis

Rettie, Ruth, Robinson, Helen, Silver, H. and Radke, A. (2006) CAQDAS: a complement to traditional qualitative research analysis. In: 35th European Marketing Academy (EMAC) Annual Conference 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics; 23-26 May 2006, Athens, Greece.

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Item Type: Conference or Workshop Item (Paper)
Event Title: 35th European Marketing Academy (EMAC) Annual Conference 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics
Additional Information: Published in CD-ROM format. Abstracts published in print: ISBN: 9789608919907 (paperback).
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
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Depositing User: Anna Englund
Date Deposited: 16 Dec 2009 11:45
Last Modified: 16 Dec 2009 11:45
URI: http://eprints.kingston.ac.uk/id/eprint/6844

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