CAQDAS: a complement to traditional qualitative research analysis

Rettie, Ruth, Robinson, Helen, Silver, H. and Radke, A. (2006) CAQDAS: a complement to traditional qualitative research analysis. In: 35th European Marketing Academy (EMAC) Annual Conference 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics; 23-26 May 2006, Athens, Greece.

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