Individuals' preference for multiple media use - underlying motives

Robinson, Helen (2017) Individuals' preference for multiple media use - underlying motives. Qualitative Market Research : An International Journal, ISSN (print) 1352-2752 (Epub Ahead of Print)

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
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Depositing User: Katrina Clifford
Date Deposited: 03 Jul 2017 10:46
Last Modified: 12 Oct 2017 15:02
URI: http://eprints.kingston.ac.uk/id/eprint/38321

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