Robinson, Helen (2017) Individuals' preference for multiple media use - underlying motives. Qualitative Market Research : An International Journal, 20(4), pp. 435-451. ISSN (print) 1352-2752

Downloads Metadata

Full text available as:

Official URL:	https://doi.org/10.1108/QMR-06-2016-0056
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Related URLs:	Publisher
Date Deposited:	03 Jul 2017 10:46
Last Modified:	06 Oct 2020 15:15
DOI:	https://doi.org/10.1108/QMR-06-2016-0056
URI:	https://eprints.kingston.ac.uk/id/eprint/38321

Actions (Repository Editors)

Item Control Page