Introduction: The strategic role of social media : emerging trends and open research

Tuninga, Ronald, Benson, Vladlena and Saridakis, George (2017) Introduction: The strategic role of social media : emerging trends and open research. In: Benson, Vladlena , Tuninga, Ronald and Saridakis, George, (eds.) Analyzing the strategic role of social networking in firm growth and productivity. Hershey, U.S. : IGI Global. pp. xxiv-xxvi. ISBN 9781522505594

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Item Type: Book Section
Research Area: Accounting and finance
Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Accounting, Finance and Informatics) (from August 2013)
Faculty of Business and Law (until 2017) > Small Business Research Centre
Depositing User: Katrina Clifford
Date Deposited: 07 Jun 2016 13:50
Last Modified: 15 Aug 2018 10:25
URI: http://eprints.kingston.ac.uk/id/eprint/35239

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