Tuninga, Ronald, Benson, Vladlena and Saridakis, George (2017) Introduction: The strategic role of social media : emerging trends and open research. In: Benson, Vladlena , Tuninga, Ronald and Saridakis, George, (eds.) Analyzing the strategic role of social networking in firm growth and productivity. Hershey, U.S. : IGI Global. pp. xxiv-xxvi. ISBN 9781522505594
Official URL: http://dx.doi.org/10.4018/978-1-5225-0559-4
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